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NAR Success Story – CCAR Uses Advocacy to Dissuade City Council

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DECEMBER 2022 – When the City of Hercules, CA threatened to establish a Real Estate Transfer Tax to help pay for services and maintenance, members of the Contra Costa Association of REALTORS® raised their voices in opposition. The REALTOR® Party’s Advocacy Everywhere program helped to get the message across.

Like many jurisdictions around the country, the City of Hercules, California, was searching for ways to shore up its funding for city services and maintenance.  By becoming a Charter City, it would be able to establish a real estate transfer tax (RETT), which, on the surface, could generate the revenue it sought.  But the local REALTORS® saw the danger in that plan and opposed it using the REALTOR® Party’s Advocacy Everywhere program – not once, not twice, but in a three-part Call For Action.  The proposed tax failed, but the revenue is being raised through an increase in an existing user utility tax, which the REALTORS® supported: a win-win, all around.

Heather Schiffman, Government Affairs Director of the Contra Costa Association of REALTORS®, explains that the real estate transfer tax would have concentrated the burden of paying for programs and services that benefit the community at large on a relatively narrow base of property owners, including seniors and first-time homebuyers.  “A lot of cities are attracted to the real estate transfer tax as a quick and easy revenue solution.  The problem is, they think of it as a specific amount, when, in reality, the yield is too cyclical to reliably serve the General Fund.  So, not only is it unfair, it doesn’t make good economic sense.”  In terms of the real estate industry, she notes, ‘There’s no question that a real estate transfer tax would decrease the affordability of housing in Hercules by adding yet another cost to a growing list of expenses involved in the purchase or sale of a home.  Making housing less accessible for teachers and first-responders is not going to be in the best interests of the community.”

Despite having commissioned polling that showed insufficient support for the charter city/RETT plan, the Hercules City Council was still eager to put it in the ballot.  In response, the REALTORS® launched targeted Calls For Action prior to each of two hearings on the issue.  “The system is so refined, allowing us to contact members who live in Hercules, though it’s only one of several cities we represent, with certain areas of overlap,” says Schiffman.  “Our members were great about participating, and our board members went the extra mile by reaching out to brokers in their area.”

The third CFA, issued just prior to the vote to put the Charter City issue on the ballot, not only opposed it, but pointed the City Council toward a more fair and economically sound solution:  increasing the user utility tax, in which the full community supports the General Fund through the communication, electric, and gas services it receives.  This possibility had received favorable support in the City Council’s own polling, and in a unanimous vote, the council placed it on the November ballot for the citizens to decide; it passed handily, with nearly 70% of the vote.

“I can’t recommend Advocacy Everywhere enough,” says Schiffman, who, as a veteran GAD, has used it many times.  “It’s so user-friendly, and Calls For Action are really the best way to get an advocacy message through to elected officials, when you need to show them you’ve got voters behind the message.”

To learn more about how the Contra Costa Association of REALTORS® is working to protect property owners from an unfair tax burden, contact Government Affairs Director Heather Schiffman at [email protected] or 925.295.9232.

Article from NAR’s REALTOR® Party Newsletter > 

Weekly Jolt – 121322

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CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER     |     DECEMBER 13, 2022
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Top News

•  Free Kick Off Strong Workshop – Dec. 21
•  CCAR Uses Advocacy to Dissuade City Council
•  2023 Inaugural & Award Celebration – Jan. 21

MLS Updates

•  Zillow Rental Syndication – Free in Jan. 2023
•  MLS Rule Changes (12.15.1 & 12.15.2)

Upcoming Education

FEATURED: Break Through the Lead Gen Barrier
Fri. Dec., 16  |  10:00am – 11:00am   

2023 New Home Outlook from the Agent’s Perspective
Wed., Dec 14  |  9:30am – 10:30am   

C.A.R. presents: Steps to Achieving the Dream of Homeownership
Wed., Dec 14  |  10:00am – 12:30pm   

Top 10 Roadblocks: Clearing the Path to Success
Wed., Dec 14  |  11:00am – 12:00pm   

Building a Ratings & Review Strategy with RateMyAgent
Wed., Dec 14  |  1:00pm –  2:00pm   

CMA Reports and More with Cloud CMA
Thu., Dec. 15  |  9:30am – 11:30am   

2023 Realtor.com Housing Forecast
Thu., Dec. 15  |  10:00am – 11:00am   

Client Gifting 101  
Thu., Dec. 15  |  1:00pm – 2:00pm   

License Renewal Crash Course (REVEI)
Fri. Dec., 16  |  9:30am – 12:30pm   

Break Through the Lead Gen Barrier
Fri. Dec., 16  |  10:00am – 11:00am   

How to Input & Maintain Your Listing
Mon., Dec. 19  |  2:00pm – 4:00pm   

How to Create a Memorable Real Estate Brand
Tue., Dec 20  |  11:00am – 11:30am   

Send Auto Email Notifications using Collaboration Center
Tue., Dec 20  |  2:00pm – 4:00pm   

SupraWEB Agent Training
Wed., Dec. 21  |  8:30am – 9:30am   

CCAR Kick Off 2023 Strong Workshop by Tony Robbins Inc.
Wed., Dec. 21  |  10:00am  – 11:30am   

Getting to Know Paragon MLS
Wed., Dec. 21  |  2:00pm – 4:00pm   

Fair Housing Video Series
Wed., Dec. 21  |  7:00pm – 8:30pm   

Builders Update Agent Training
Thu., Dec. 22  |  10:00am – 10:30am   

Creating Transactions in zipForm Edition
Thu., Dec. 22  |  12:00pm – 1:00pm   

Visit the CCAR Calendar to view/register for additional online training opportunities.

+ 2023 Committee Application

+ CCAR CALENDAR

WEST COUNTY MARKETING MEETING 
YEAR END HOLIDAY PARTY – Dec. 15

Thu., Dec. 15  |  8:45 – 10:00am  | Free – Includes Breakfast
More Info: Email Steve Kendall or call 510.662.8518

CCAR, C.A.R., & NAR Membership Dues Payable by Jan. 5, 2023

Login to View and Pay Your Invoice >
CCAR Member Benefits – Your Dues at Work > 

2022 CCAR Member Volunteers

CCAR thanks all the dedicated leaders and volunteers who served the Association and their fellow members in 2022.
View Complete List >

FREE AT HOME COVID TESTS

Contra Costa County Health Department has launched a new Covid test kit mail-order program that will run through the holidays. County residents may order up to 4 free test kits per household (2 tests in each kit). Kits will be mailed approximately 5-7 business days from request.
Complete Form to Order >

Free Tony Robbins “Kick Off 2023”
Workshop Customized for CCAR – Dec. 21

Discover your next level with a CCAR Customized Peak Performance Workshop by the Tony Robbins top National Trainer, Stu Massengill! Stu advises and consults with Fortune 500 companies, executives, managers and sales professionals in the areas of Peak Performance, leadership, organizational behavior, psychology of achievement and sales.

Join us live, via Zoom, on Dec. 21 from 10:00am – 11:30am to learn how to improve your performance by integrating a three step process for creating lasting change and clearly identifying what is holding you back from reaching your true potential!

Read More and Register >>

NAR Success Story – CCAR Uses Advocacy to Dissuade City Council

DECEMBER 2022 – When the City of Hercules, CA threatened to establish a Real Estate Transfer Tax to help pay for services and maintenance, members of the Contra Costa Association of REALTORS® raised their voices in opposition. The REALTOR® Party’s Advocacy Everywhere program helped to get the message across.

Like many jurisdictions around the country, the City of Hercules, California, was searching for ways to shore up its funding for city services and maintenance.  By becoming a Charter City, it would be able to establish a real estate transfer tax (RETT), which, on the surface, could generate the revenue it sought.  But the local REALTORS® saw the danger in that plan and…

Read More »

MLS Rule Changes (12.15.1 & 12.15.2)

On January 3, 2023, the 12.15.1 and 12.15.2 MLS Rules & Regulation changes will go into effect. These changes are being made as recommended by C.A.R.

Rationale: The two rules conflict with the Model MLS Rule 11.16, as revised in October 2021, which requires MLSs to permit MLS Participants & Subscribers to share the listing broker’s offer of compensation in IDX and VOW displays, and supports greater transparency in sharing the offer of compensation.
View Rules Changes >

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MLS UPDATE:

CCAR Member Benefit: Zillow Rental Syndication – Free in Jan. 2023

Beginning January 18th, CCAR MLS Participants may leverage a new CCAR  Benefit. MLS Participants will have the option to opt-in to syndicating their brokerages “Lease Rental” listings to Zillow.com at no cost. Historically, there has been a cost to any lease rental listing agent to gain publication of a rental listing on ZIllow.com.
 

To opt-in, click on the “Zillow Rental Syndication” link under the resources menu in the MLS starting January 18th. 

If you have any questions please contact CCAR Member Services at [email protected].

CCAR BENEFITS & SERVICES  |  YOUR DUES AT WORK

Your combined CCAR, C.A.R. and NAR memberships provide you with hundreds of value-added benefits and services that can help you increase sales, streamline the transaction process and place you at the top of your game. Check out all of our great products and services in the brochures below.
Click on images below to view brochures.

CCAR BENEFITS

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CCAR MLS BENEFITS

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AFFILIATE BENEFITS

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CCAR SPONSORS

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Weekly Jolt – 120622

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CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER     |     DECEMBER 6, 2022
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Top News

•  Member Dues Invoices Sent
•  Free Kick Off Strong Workshop – Dec. 21
•  Inaugural Tickets Now On Sale

MLS Updates

•  BuildersUpdate: Agent Owned New Construction
    Source

Upcoming Education

Intro to RPR® – Great CMA Reports and More!
Wed., Dec. 7  |  9:30am – 11:30am

NAR presents: Securing Your Retirement
Wed., Dec. 7  |  11:00am – 12:00pm

The Roadmap to Successful Business Planning
Wed., Dec. 7  |  1:00pm – 2:00pm

Increase your Online Visibility with a Realtor.com Profile
Thu., Dec. 8  |  9:00am – 10:00am
 

Intro to zipForm Edition of Lone Wolf Transactions
Thu., Dec. 8  |  2:00pm – 4:00pm


Tax Reduction Strategies for the R.E. Professional
Fri., Dec. 9  |  9:30am – 12:00pm

C.A.R. Industry Leader Town Hall
Fri., Dec. 9  |  11:00am – 12:30pm

California Residential Purchase Agreement
Mon., Dec. 12  |  10:00am – 1:00pm

Supra eKEY Basics
Tue., Dec. 13  |  8:30am – 9:30am

C.A.R. Legal presents: New and Revised forms
Tue., Dec. 13  |  1:30pm – 2:30pm

C.A.R. Presents: Steps to Achieving the Dream of Homeownership
Wed., Dec. 14  |  10:00am – 12:30pm

Top 10 Roadblocks: Clearing the Path to Success

Wed., Dec. 14  |  11:00am – 12:00pm

Building a Ratings & Review Strategy with RateMyAgent
Wed., Dec. 14  |  1:00pm – 2:00pm

Visit the CCAR Calendar to view/register for additional online training opportunities.

+ 2023 Committee Registration

+ CCAR CALENDAR

NOVEMBER 2022 State & Local Measures Election Results

Click Here to View Results

SAVE the dates – CCAR Partner Holiday Parties

RMA: Mingle & Jingle
Thu., Dec 8  |  8:00 – 10:30am  |  $25 in Advance, $35 at Door
Tickets/More Info: Email Carol Peterson or call 925.577.5510
View the Flyer

CCRIM: Channel that Flannel
Tue., Dec 13  |  8:00 – 10:00am  | $40 in Advance, $50 at Door
Tickets/More Info: Email Donna Davis or call 925.303.5615
View the Flyer

West County Marketing Meeting Year End Holiday Party
Thu., Dec 15  |  8:45 – 10:00am  | Free
More Info: Email Steve Kendall or call 510.662.8518

FREE AT HOME COVID TESTS

Contra Costa County Health Department has launched a new Covid test kit mail-order program that will run through the holidays. County residents may order up to 4 free test kits per household (2 tests in each kit). Kits will be mailed approximately 5-7 business days from request.
Complete Form to Order >

CCAR, C.A.R., and NAR Member Dues Invoices Sent

CCAR Members: We want to thank you for choosing us as your primary membership resource. Your membership dues give you access to thousands of dollars in benefits and services, along with the political backing and collective buying power of one of the most influential professional trade associations in the United States. Your success is our top priority and we are committed to providing you with the resources you need to achieve the highest levels of professionalism possible.

Please be advised that links and directions to view and pay your 2023 CCAR, C.A.R. and NAR membership dues were sent at 3:00pm today and are due by 5:00pm on January 5, 2023. Note that the payment process is slightly different than years past due to our new CCAR member portal. 

Step-by-Step Instructions for Viewing and Paying Your Invoice >>
Login to View and Pay Your Invoice (using your NRDS ID) >>

Free Tony Robbins “Kick Off 2023” Workshop for CCAR – Tomorrow, Dec. 21

Discover your next level with a CCAR Customized Peak Performance Workshop by the Tony Robbins top National Trainer, Stu Massengill! Stu advises and consults with Fortune 500 companies, executives, managers and sales professionals in the areas of Peak Performance, leadership, organizational behavior, psychology of achievement and sales.

Join us live, via Zoom, on Dec. 21 from 10:00am – 11:30am to learn how to improve your performance by integrating a three step process for creating lasting change and clearly identifying what is…

Read More »

LAPTOPS ON SALE

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Next

The CE SHop Deals

Online Continuing Education

MLS UPDATE:

BuildersUpdate: The Only Agent-Owned New Construction Source Built By Agents, For Agents

BuildersUpdate is the top source of new home inventory in the nation, with the most up-to-date and accurate information about To-Be-Built homes, Quick-Move-In homes, Condos, and Custom homes. With their no cost powerful, patented tools designed to protect agents in the sales process, it’s no wonder they are the only nationwide data source exclusively endorsed by NAR. Their fast, safe and easy to navigate site consolidates everything an agent needs to know in one location available 24/7

Register for BuildersUpdate 30 Minute Live Training – Multiple Dates/Times  >>
Access BuildersUpdate via the Paragon 5 Resources Menu.

CCAR SPONSORS

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Free Tony Robbins “Kick Off 2023” Workshop for CCAR – Tomorrow, Dec. 21

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Discover your next level with a CCAR Customized Peak Performance Workshop by the Tony Robbins top National Trainer, Stu Massengill! Stu advises and consults with Fortune 500 companies, executives, managers and sales professionals in the areas of Peak Performance, leadership, organizational behavior, psychology of achievement and sales.

Join us live, via Zoom, on Dec. 21 from 10:00am – 11:30am to learn how to improve your performance by integrating a three step process for creating lasting change and clearly identifying what is holding you back from reaching your true potential by closing the gap between where you are and where you want to be.

  • Learn the three strategies to immediately start achieving amazing results in any area of their life.
  • Discover the five habits of effective communication.
  • Discover the success cycle and learn how to apply it to every situation.
  • Develop an unshakeable mindset that will give them a more fulfilling life.
  • Determine a clear target of what they want in every area of their life.
Register Here

(For those of you who don’t know who Tony Robbins is, he is the world’s #1 life & business coach and has trained over 50 MILLION people during his 40+ year career.)

“…From the energy displayed, to the probing questions that made all of us come face to face with our true goals – as well as our obstacles – to the solutions that were offered to each and every one of us, was seamlessly done and flawless. Since that meeting the dynamic in the office has been outstanding. We are all closer and more understanding of each other’s strengths and that has increased productivity – which is exactly what I was looking for.” Jordan Kokkoris, President, Kokkoris Insurance Services

Weekly Jolt – 112922

by

CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER     |     NOVEMBER 29, 2022
Facebook Instagram Youtube

CCAR Will Close at 11:30am on Fri.,
Dec. 2 for a staff holiday luncheon.

Top News

•  Inaugural Tickets Now On Sale
•  Free Kick Off Strong Workshop – Dec.21
•  Sexual Harassment Training Required
•  CCAR Member Portal Changing This Week

MLS Updates

•  BuildersUpdate: Agent Owned New Construction
    Source
•  MLS Rule Changes

Upcoming Education

LionDesk CRM: Automate Communication
Wed., Nov. 30  |  10:00am – 11:00am

Improving Your Zoom Experience
Wed., Nov. 30  |  1:00pm – 2:00pm

Auto Email Notifications in Collaboration Center
Wed., Nov. 30  |  2:00pm – 4:00pm

Advanced Features of zipForm
Thu., Dec. 1  |  10:00am – 11:00am

Commercial Business Development and Prospecting
Thu., Dec. 1  |  12:30pm – 2:30pm

License Renewal Crash Course (REVEI)
Fri., Dec. 2  |  9:30am – 12:30pm

How to Create a Memorable R.E. Brand
Mon., Dec. 5  |  10:00am – 11:00am

RPR® Property Searches
Mon., Dec. 5  |  11:00am – 12:00pm

Learn the Basics of ZipForm
Tue., Dec. 6  |  10:00am – 11:00am

The Dos and Don’ts of Social Media in Real Estate
Tue., Dec. 6  |  10:00am – 11:00am

Intro to RPR® – Great CMA Reports and More!
Wed., Dec. 7  |  9:30am – 11:30am

NAR presents: Securing Your Retirement
Wed., Dec. 7  |  11:00am – 12:00pm

The Roadmap to Successful Business Planning
Wed., Dec. 7  |  1:00pm – 2:00pm

Visit the CCAR Calendar to view/register for additional online training opportunities.

+ 2023 Committee Registration

+ CCAR CALENDAR

PARAGON MAINTENANCE 

Start Time: Nov. 29, 10:00pm
End Time: Nov. 30, 4:00am

SAVE the dates – CCAR Partner Holiday Parties

WCR: Ho Ho Ho Hoedown 2023 Installation
Fri., Dec 2  |  Noon – 3:00pm  |  WCR Members: Free,
Non-Members: $25  |  Click here for Tickets  |  View the Flyer

13th Annual Coats & Cocktails
Fri., Dec 2  |  5:00pm – 10:00pm  | More Info: Contact Dean Langston at 510.409.0449 or Ashley Provost at 925.788.8624
View the Flyer

RMA: Mingle & Jingle
Thu., Dec 8  |  8:00 – 10:30am  |  $25 in Advance, $35 at Door
Tickets/More Info: Email Carol Peterson or call 925.577.5510
View the Flyer

CCRIM: Channel that Flannel
Tue., Dec 13  |  8:00 – 10:00am  | $40 in Advance, $50 at Door
Tickets/More Info: Email Donna Davis or call 925.303.5615
View the Flyer

West County Marketing Meeting Year End Holiday Party
Thu., Dec 15  |  8:45 – 10:00am  | Free
More Info: Email Steve Kendall or call 510.662.8518

CCRIM 2023 Board of Directors

President – Michael Moore
Vice President – Amir Aliloupour
Treasurer – Glenna Nickerson
Secretary – Lisa Lilley
Sargent at Arms – Rod Abdo & Ellen Osmundson

RMA 2023 Board of Directors

President – Carol Peterson
Vice President – Carol Jeha
Treasurer – Glenna Nickerson
Secretary – Samantha Woehrle
Sargent at Arms – Dean Langston & Marcus Jackson
Advisory Council – Matt Steinmetz & John Fondnazio

FREE AT HOME COVID TESTS

Contra Costa County Health Department has launched a new Covid test kit mail-order program that will run through the holidays. County residents may order up to 4 free test kits per household (2 tests in each kit). Kits will be mailed approximately 5-7 business days from request.
Complete Form to Order >

Have You Purchased Inaugural Dinner & Award Celebration Tickets Yet? 

Tickets now on sale! Please join us for a festive evening to celebrate Incoming President David Schubb and the 2023 Board of Directors at our Inaugural celebration live at the Blackhawk Auto Museum on Saturday, January 21st!

CCAR will also present awards for Community Service, REALTOR®, Affiliate, and Emeritus member of the Year! This is sure to be an evening to remember!

READ MORE & REGISTER >>

Free Tony Robbins “Kick Off 2023” Workshop for CCAR – Tomorrow, Dec. 21

Discover your next level with a CCAR Customized Peak Performance Workshop by the Tony Robbins top National Trainer, Stu Massengill! Stu advises and consults with Fortune 500 companies, executives, managers and sales professionals in the areas of Peak Performance, leadership, organizational behavior, psychology of achievement and sales.

Join us live, via Zoom, on Dec. 21 from 10:00am – 11:30am to learn how to improve your performance by integrating a three step process for creating lasting change and clearly identifying what is…

Read More »

New State Legislation – Sexual Harassment Training Required!

New state legislation requires that Designated Brokers must complete supervisory sexual harassment training and provide employees with access to training. Salespeople, brokers, broker associates and independent contractors are now liable for sexual harassment in professional relationships with clients (whether they have terminated your relationship, or not). Therefore, C.A.R. recommends that you complete 1-hour of sexual harassment training immediately, and…

Read More »

CCAR Member Portal – Coming Soon!

CCAR is excited to announce the upcoming change to your Member Portal. Your new portal will provide many of the features you have been accustomed to along with brand new functionality! The Member Portal allows you to update your personal information, manage your accounts and payments, and work with Committee, Event, and Education information.

Member Portal software includes:
  – Personal Information Maintenance
  – Interactive Calendar
  – Message Center
  – Committee Information
  – Events information
  – Account Information/Payments
  – Education Information

We invite you to check out the new CCAR Member Portal on the 29th and let us know what you think!

MLS Rule Change – Effective Dec. 1

rules regs folder

New MLS Rule Changes go into effect December 1st. These changes make the marketing and showing of your listings more effective with the ability to choose your primary photo, share seller concessions with consumers, and controlled lockbox access. 
READ MORE >>

LAPTOPS ON SALE

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Online Continuing Education

MLS UPDATE:

BuildersUpdate: The Only Agent-Owned New Construction Source Built By Agents, For Agents

BuildersUpdate is the top source of new home inventory in the nation, with the most up-to-date and accurate information about To-Be-Built homes, Quick-Move-In homes, Condos, and Custom homes. With their no cost powerful, patented tools designed to protect agents in the sales process, it’s no wonder they are the only nationwide data source exclusively endorsed by NAR. Their fast, safe and easy to navigate site consolidates everything an agent needs to know in one location available 24/7

BuildersUpdate’s patented system grants builders the exclusive visibility to agents they’ve been asking for. And homebuyers now have unprecedented support, guidance, and information to make informed decisions about the purchase of their dream home.

Their Builder’s Portal has been designed with one objective and one objective only: to make it easier for construction companies to find buyers for their products. The ultimate real estate tool for REALTORS® and builders, their platform puts your home inventory in front of a large group of certified real estate agents in the marketplace. This innovative solution makes it easier for builders to make and manage transactions.

Access BuildersUpdate via the Paragon 5 Resources Menu.

CCAR SPONSORS

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Phone 925.295.1270

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