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First Conversation to Closing: An Ethical Roadmap for Buyer Agents

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A buyer's real estate journey can move quickly.

One conversation leads to a buyer agreement. Then come showings, questions, offers, negotiations, inspections, financing and, eventually, closing.

At every stage, different professional responsibilities come into focus.

That’s why NAR’s “The Code of Ethics is Good Business” resource is worth adding to your everyday toolkit. Rather than organizing the Code solely by its 17 Articles, NAR has arranged the relevant Standards of Practice according to the stages of a typical transaction.

For buyer agents, the roadmap begins before the showing.

Start with the Relationship 

The first stage is Pre-Counseling. This is where an agent begins establishing the professional relationship and communicating with a prospective buyer.

From there, the resource moves into Counseling/Buyer Agreement, followed by Showings.

That progression mirrors the actual work of a buyer agent—and makes it easier to ask an important question at each step:

“What ethical responsibilities should I be thinking about right now?”

Then the Stakes Increase

Once a buyer is ready to make an offer, the transaction moves into Purchase Agreement/Negotiation.

This is one of those moments when having the relevant provisions organized in one place can be particularly helpful. Rather than trying to remember which Article or Standard might apply, the resource puts the applicable standards together according to the transaction stage.

From there, the checklist continues through Financing/Inspections, Closing/Possession, and finally Post-Closing.

In other words, the resource follows the client—not the numbering system of the Code.

A Simple Habit to Try

Consider making the checklist part of your transaction routine.

Before moving into a new stage of a transaction, take a few minutes to review that section of the NAR resource.

It doesn’t replace your broker’s guidance, your state or local requirements, or professional legal advice when appropriate. But it can serve as a valuable ethical checkpoint throughout the transaction.

The goal isn’t to memorize every Standard of Practice.

The goal is to develop the habit of asking:

What does professional, ethical REALTOR® conduct look like at this point in the transaction?

NAR has made that question easier to answer.

Explore NAR’s “The Code of Ethics is Good Business” resource here.

PT 1   |   When You’re in a Transaction, Which Parts of the Code of Ethics Apply?

NAR CODE OF ETHICS

NAR Ethics Complaints, Arbitration Requests & Related Information

C.A.R. ETHICS & ARBITRATION MANUAL

MLS RULES & REGULATIONS

CCAR BYLAWS

CODE OF ETHICS DEMYSTIFIED

ETHICS COMPLAINT
INSTRUCTIONS & INFO
FILE AN
ETHICS COMPLAINT
ARBITRATION REQUEST
INSTRUCTIONS & INFO
FILE AN
ARBITRATION REQUEST

Gail Hargis
Professional Standards
925.295.9220
[email protected]

Weekly Jolt – 092226

by

CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER    |    SEPTEMBER 22, 2026
Facebook Instagram Youtube
Top News

•  Risk Management Seminar – Tomorrow
•  Fall Into Learning with CCAR
•  Oktoberfest Affiliate Faire – Oct. 7
•  Watch C.A.R. Prop 37 Town Hall
•  CA Insurance Town Hall – Oct. 15
•  Save the Date: Elected Official Reception – Oct. 15
•  The BIG Event – Oct. 28
•  WCR Upcoming Events
•  Register to Vote

ETHICS CORNER

•  First Conversation to Closing: An Ethical Roadmap For Buyer Agents

MLS Updates

•  Fed Rate Hike: What it Could Mean For Your Buyers and Homeowners
•  REALTOR® Optimized Laptops For Sale


All laptops purchased through CCAR include a 2-year warranty, data transfer, and Real Estate setup.

    Online Continuing Education

+ Upcoming Education
+ REALTOR® ACTION FUND (RAF)
+ CCAR CALENDAR

Latest News on Prop 37: Watch the Town Hall and Access Member Tools

Watch or revisit the Proposition 37 town hall and access FAQs and campaign resources at car.org to stay informed and share information with clients and your community. Sign-in required.
READ MORE >>

CA Insurance Town Hall with Senator
Ben Allen – Oct. 15

Join Bay Area REALTOR® associations on Thu, Oct. 15, at noon for a virtual town hall with State Senator Ben Allen, candidate for California Insurance Commissioner. Hear his priorities for addressing California’s insurance challenges, followed by a discussion of property insurance availability, affordability, and the impact on homeownership and real estate transactions.
REGISTER HERE >>

Save the Date: Elected Officials Reception – Oct. 15

The Big Event Membership Meeting – Oct. 28

REGISTER HERE >>

WCR Upcoming Events

 

READ MORE & REGISTER >>           READ MORE & REGISTER >>

Avoid Costly Mistakes:
Risk Management Seminar Tomorrow

Join us tomorrow morning from 9:00 to 11:00am for a Risk Management Seminar via Zoom. Get a closer look at the legal issues affecting REALTORS® and practical guidance to help you avoid costly mistakes.

Real estate attorney Shannon B. Jones will share insights from her practice, including the types of claims her office is seeing most often and what REALTORS® can learn from them. Topics will include:

  • Emerging liabilities and recent case trends that could affect your transactions.
  • Common claims and disputes REALTORS® are facing—and where problems tend to arise.
  • Practical steps to reduce your risk and help protect yourself, your clients, and your business.

You’ll also hear important updates from CCAR staff and leadership to keep you informed about issues affecting your membership and the profession.

Set aside the morning for information you can put to work in your day-to-day business.
Free for CCAR members · $35 for non-members

REGISTER NOW >>

Fall Into Learning with CCAR

A new season is a great time for fresh ideas! As we head into fall, there’s still time this September to sharpen your skills, explore new tools, and pick up practical tips to help grow your business.

This month’s remaining Education & Events lineup offers something for every stage of your career. From REALTOR® safety and risk management to AI-powered CMAs with RPR, digital business strategies, Realtor.com profiles, Lone Wolf Transact, and Paragon, there are plenty of opportunities to stay informed and work smarter.

Check out what’s coming up and finish September strong with fresh knowledge, new skills, and ideas you can put to work this fall!

Read More >>

Oktoberfest Affiliate Faire – Oct. 7

CCAR REALTOR® Members: Join us for an evening of appetizers, drinks, raffles, and fun at St Stephen Church on Oct. 7, from 5pm – 7pm! Discover the wide range of services offered by local industry partners while supporting two amazing causes—the CCAR Scholarship Foundation and CCAR Helping Hands.

CCAR Affiliates: The Oktoberfest Affiliate Faire offers a fantastic opportunity to showcase your business to CCAR REALTORS®. Think of it as a trade show, but more fun– and it’s all for a great cause! Purchase a vendor table for $35 by contacting Jason Catalano at 925.295.9202 or [email protected].

REGISTER FOR FREE TICKETS >>

Read More >>

ETHICS CORNER:

First Conversation to Closing: An Ethical Roadmap for Buyer Agents

Two weeks ago, we introduced the Code of Ethics re-organized according to the way a typical transaction actually unfolds, highlighting relevant ethical duties based on where you are in the transaction.

This week, we’ll take a closer look at how this resource can help buyer agents use the Code as a practical guide from the first conversation with a prospective client through the closing table.

A buyer’s real estate journey can move quickly. One conversation leads to a buyer agreement. Then come showings, questions, offers, negotiations, inspections, financing and, eventually, closing. At every stage, different professional responsibilities come into focus.

That’s why NAR’s  “The Code of Ethics is Good Business”  resource is worth adding to your everyday toolkit. Rather than organizing the Code solely by its 17 Articles, NAR has arranged the relevant Standards of Practice according to the stages of a typical transaction.

For buyer agents, the roadmap begins before the showing…
READ MORE >>

Are You and Your Clients Registered to Vote?

Residents must be registered by Oct. 19th to vote in Nov.
REGISTER TO VOTE >>

Fed Rate Hike: What It Could Mean
for Your Buyers and Homeowners

The Federal Reserve raised its benchmark interest rate by a quarter percentage point in September, bringing the target range to 3.75%–4% as it works to bring inflation down.

For REALTORS®, an important distinction to share with clients is that a Fed rate increase does not automatically mean the same increase in mortgage rates. As CNBC explains, fixed-rate mortgages tend to follow the 10-year Treasury yield and broader bond-market conditions rather than the Fed’s benchmark directly. However, inflation pressures could push rates higher on new home loans. Even a small change can matter to a buyer’s budget. CNBC cites an example in which a quarter-point increase in mortgage rates could add approximately $65 per month to a roughly $389,000 mortgage.

Homeowners with existing fixed-rate mortgages will keep their current interest rates, while borrowers with adjustable-rate mortgages could face higher costs when their rates reset. Home equity lines of credit, which typically carry variable rates, may also become more expensive.

For client conversations, the focus is on understanding how the type of loan—and changes in borrowing costs—can affect affordability.
READ MORE ON cnbc.com >>

CCAR ANNUAL SPONSORS

LeadHax logo/link

Weekly Jolt – 091526

by

CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER    |    SEPTEMBER 15, 2026
Facebook Instagram Youtube
Top News

•  Risk Management Seminar Next Wednesday
•  Oktoberfest Affiliate Faire – Oct. 7
•  The BIG Event – Oct. 28
•  West County Marketing Meeting This Thu.
•  Conquering Social Media & AI – Sep. 22
•  REALTOR® Safety Webinar – Tactical Awareness – Sep 23
•  REALTOR® Relief Foundation Celebrates 25 Years
•  Make an Impact with CCAR Committees

MLS Updates

•  CA’s 2026 Ballot: What’s at Stake for Homeownership &
   Affordability

•  REALTOR® Optimized Laptops For Sale


All laptops purchased through CCAR include a 2-year warranty, data transfer, and Real Estate setup.

    Online Continuing Education

+ Upcoming Education
+ REALTOR® ACTION FUND (RAF)
+ CCAR CALENDAR

West County Marketing Meeting – This Thu.

Join us for the CCAR West Marketing Meeting this Thu, Sep. 17, from 8:45–10:00am, at 500 Alfred Nobel Drive, Suite 265, Hercules. 

Guest speaker Jennifer Rizzo, Vice President of Public Affairs for the California Apartment Association, will discuss Measure S and the proposed rent control in San Pablo, including what it could mean for property owners, landlords, and tenants.

Enjoy complimentary breakfast burritos, fresh fruit, and beverages while connecting with fellow REALTORS® and affiliates, sharing upcoming listings, and learning something new. It’s a great way to start the morning with colleagues.

Conquering Social Media & AI – Sep. 22

Strengthen your marketing with Conquering Social Media & AI! Join us on Zoom Tue., Sep. 22, from 1–2pm for practical ways to generate referrals and repeat business, build stronger client relationships, and stand out online.

Explore ChatGPT and other AI tools, social media best practices, video marketing, Facebook ads, SEO, blogging, Stories, and Reels, with strategies you can put to work right away.
REGISTER HERE >>

Your Best Asset Is Your Life: REALTOR®
Safety Webinar – Sep. 23

In real estate, your best asset isn’t your listing—it’s your life. CCAR, in collaboration with Bay East Association of REALTORS®, invites you to a one-hour safety webinar Wed., Sep. 23, from 11am–noon via Zoom.

Led by Maurice Taylor, retired Army Master Sergeant and real estate industry leader, Tactical Awareness for Real Estate Professionals goes beyond basic safety tips to help you recognize warning signs of predatory behavior, stay alert during showings, and develop safety protocols to protect yourself and your clients. The focus is on recognizing risks early and helping prevent dangerous situations before they escalate.
REGISTER HERE >>

Protect Your Business:
Risk Management Seminar – Next Wednesday

Join us Wednesday, September 23, for a Risk Management Seminar via Zoom. Get a closer look at the legal issues affecting REALTORS® and practical guidance to help you avoid costly mistakes.

Real estate attorney Shannon B. Jones will share insights from her practice, including the types of claims her office is seeing most often and what REALTORS® can learn from them. Topics will include:

  • Emerging liabilities and recent case trends that could affect your transactions.
  • Common claims and disputes REALTORS® are facing—and where problems tend to arise.
  • Practical steps to reduce your risk and help protect yourself, your clients, and your business.

You’ll also hear important updates from CCAR staff and leadership to keep you informed about issues affecting your membership and the profession.

Set aside the morning for information you can put to work in your day-to-day business.
Free for CCAR members · $35 for non-members

REGISTER TODAY! >>

Oktoberfest Affiliate Faire – Oct. 7

CCAR REALTOR® Members: Join us for an evening of appetizers, drinks, raffles, and fun at St Stephen Church on Oct. 7, from 5pm – 7pm! Discover the wide range of services offered by local industry partners while supporting two amazing causes—the CCAR Scholarship Foundation and CCAR Helping Hands.

CCAR Affiliates: The Oktoberfest Affiliate Faire offers a fantastic opportunity to showcase your business to CCAR REALTORS®. Think of it as a trade show, but more fun– and it’s all for a great cause! Purchase a vendor table for $35 by contacting Jason Catalano at 925.295.9202 or [email protected].

REGISTER FOR FREE TICKETS >>

Read More >>
Rostrum with microphone and computer in conference hall

The BIG Event Membership Meeting – Oct. 28

CCAR Members are invited to a free, exclusive 2027 Economic Forecast and Legal Update featuring two leading industry experts.

Dr. Lawrence Yun, Chief Economist for NAR, will share his outlook for the 2027 economy and housing market, including key trends affecting housing supply and real estate. Neil Kalin, Assistant General Counsel for C.A.R., will also provide a timely legal update covering important issues REALTORS® need to know.

CCAR Members only—advance registration required. Complimentary light breakfast will be served.

REGISTER HERE >>

Read More >>

REALTORS® Relief Foundation Celebrates 25 Years

For 25 years, the REALTORS® Relief Foundation (RRF) has brought REALTORS® together to help families recover after disasters. As the foundation celebrates this milestone, your support can help carry that commitment forward for the next 25 years.

100% of donations to RRF’s disaster relief efforts go directly to impacted families. The National Association of REALTORS® covers all administrative expenses, so no overhead costs are deducted from your contribution.
LEARN MORE & DONATE >>

Make an Impact with CCAR Committees

Serving on a CCAR committee is a great way to build relationships, expand your network, and develop leadership skills while staying connected to the issues shaping real estate. Share your perspective and help strengthen CCAR and our profession. Explore the opportunities and submit your 2027 Committee Application today!
LEARN MORE >>

California’s 2026 Ballot: What’s at Stake for Homeownership & Affordability

Housing affordability and the cost of living remain top concerns for Californians. Join the Center for California Real Estate (CCRE) on Thu., Oct. 15 at 10am via Zoom for a discussion examining several statewide ballot measures and what they could mean for California’s housing market and economy.

Policy experts, industry representatives, and housing stakeholders will explore proposals related to homeownership assistance, affordable housing investment, environmental review, taxation, and local government finance, along with broader challenges such as housing supply and rising costs.

Attendees will gain a clearer understanding of the choices before voters and how the outcomes could affect homebuyers, homeowners, local communities, employers, and California’s long-term housing future.

REGISTER & MORE INFORMATION >>

CCAR ANNUAL SPONSORS

LeadHax logo/link

When You’re in a Transaction, Which Parts of the Code of Ethics Apply?

by

The Code of Ethics has 17 Articles—but when you’re in the middle of a transaction, you don’t need to search through all 17 to find what’s relevant.

NAR’s “The Code of Ethics is Good Business” resource organizes the related Standards of Practice according to how a real estate transaction actually unfolds. So, instead of searching by Article number, you can find what you need based on where you are in the transaction, making the Code much more practical.

Your Transaction Roadmap:

Listing Agents
  • Pre-listing
  • Listing presentation and agreement
  • Marketing
  • Contract negotiation
  • Financing and inspections
  • Pre-closing, closing and possession
  • Post-closing
Buyer Agents
  • Pre-counseling
  • Counseling and the buyer agreement
  • Showings
  • Purchase agreement and negotiation
  • Financing and inspections
  • Closing and possession
  • Post-closing

Why it Matters

Your ethical responsibilities can change depending on which side and where you are in the transaction.

Preparing for a listing presentation? What specific ethical considerations apply?

Marketing a property? What ethical duties need to be kept in mind?

Negotiating an offer or working through inspections? What ethical responsibilities come into play?

The resource provides separate checklists for listing and buyer agents, making it easier to connect the Code of Ethics to your role and the stage of the transaction.

Put it to Work

Don’t wait until an ethics issue comes up. Build the resource into your workflow.

  • Before a listing appointment, review the Pre-Listing
  • Before marketing a property, review the Marketing
  • Before negotiating an offer, review the Contract Negotiation

It takes the Code from something you’re required to follow and turns it into a practical tool you can actively use in your business.

Explore NAR’s “The Code of Ethics is Good Business” resource here.

NAR CODE OF ETHICS

NAR Ethics Complaints, Arbitration Requests & Related Information

C.A.R. ETHICS & ARBITRATION MANUAL

MLS RULES & REGULATIONS

CCAR BYLAWS

CODE OF ETHICS DEMYSTIFIED

ETHICS COMPLAINT
INSTRUCTIONS & INFO
FILE AN
ETHICS COMPLAINT
ARBITRATION REQUEST
INSTRUCTIONS & INFO
FILE AN
ARBITRATION REQUEST

Gail Hargis
Professional Standards
925.295.9220
[email protected]

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