CCARToday - Contra Costa Association of REALTORS

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Marketing Strategy & Lead Generation – July 15

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This one-day course explores both traditional and cutting edge strategies to strengthen your marketing efforts and take them to the next level.

The course also examines various tools and technologies available to maximize lead generation and market impact. Take a deep dive and learn how to use proven networking, branding and marketing strategies that will build your real estate business.

Learn to:
  • Clearly communicate and demonstrate your value to today’s buyer based on their needs and expectations
  • Employ a creative and memorable marketing approach with your own branding
  • Successfully help buyers find the right property at the right terms and price in buyer’s and seller’s markets
  • Use social media and technology to effectively track and communicate with leads
  • Convert leads into loyal clients
Buyer Representation:
The Marketing Strategy and Lead Generation Course also counts as one REBAC elective course applied towards earning the Accredited Buyer’s Representative (ABR®) Designation. 

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Danville Begins Virtual Housing Workshop Series

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Danville

As part of an ongoing community engagement effort to seek community input on Danville’s Housing Element Update, the Town has launched a series of virtual community workshops. Participants will learn about the state laws which require the Town’s Housing Element to identify where and how Danville will accommodate existing and projected future housing needs for people of all income groups.

Danville has been mandated to accommodate a minimum of 2,241 new homes for the upcoming 2022-2030 planning period. The Town is encouraging community participation and input so that the final housing plan balances the directive to accommodate growth while preserving Danville’s history and character.

The first in this series of community workshops will be at 10:00am on Saturday, June 12.

Additional workshops are scheduled for:
Tuesday, June 29 at 6 pm,
Thursday, July 8 at 6 pm,
Thursday, August 19 at 6 pm,
Tuesday, August 31 at 6 p.m.
Saturday, September 18 at 10 a.m.

Community members can register in advance for this Virtual Workshop here. Or visit the newly launched www.DanvilleTownTalks.org to learn more about the Housing Element Update, sign up for updates, complete surveys, add comments and register for any of the other workshop dates.

New Statewide Reopening Guidance

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Young woman traveler taking off surgucal mask and looking beautiful mountain view while travel driving road trip on vacation

While the state is reopening, and business will be easier to conduct, there are still some protocols that will apply, including those concerning groups where there are non-vaccinated individuals present. C.A.R. has prepared FAQs and other documents that provide the information you need to properly conduct business after June 15.

C.A.R. has created an extensive and detailed new Q&A and Quick Guide to ensure that members are in compliance and well-informed with the new rules likely going into effect, including changes for open houses and showings. The Q&A addresses the following issues:

  • Physical distancing and cleaning requirements
  • Posting rules of entry
  • PEADs and other sign-in requirements
  • Wearing of masks 
  • Requiring proof of vaccination and/or negative COVID test results
  • Addressing claims of medical and religious exemptions to wearing masks
  • Conducting door knocking activities
  • Distributing flyers 
  • Reopening offices

This is still a dynamic situation and more guidance may be issued from the state. We along with C.A.R. will continue to communicate new information about the state’s reopening that may impact your business and update the FAQ as necessary. In the meantime, please check C.A.R.’s COVID website for FAQs and other important information.

  |  June 15 Reopening: Open Houses and Showing FAQ >
  |  June 15 Reopening: Open Houses and Showings Quick Guide >

C.A.R. Legal: California’s Reopening
What You Need to Know before June 15th –
Live Webinar Recording >

Attend Ethics Day “Revisited” and Fulfill Your Ethics Requirement FREE! – Dec. 18

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CCAR teamed up with Nationally Recognized REALTOR® Speaker Leigh Brown LIVE on Thursday, May 23 for the 7th Annual National Real Estate Ethics Day®. If you couldn’t make it then, now is your chance to revisit it on Wednesday, Dec. 18  from 10:00am – 1:00pm! This LIVE STREAM event is FREE to CCAR members and fulfills the NAR Code of Ethics requirement!

“This is going to be fun! We’re going to get the hashtag trending again #NationalEthicsDay and get our REALTOR® members talking about what it means to be bound by the code of ethics. Not just talking about it like words on paper.” 

REGISTER!

“New” Paragon 2-Page Agent Report View

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Performance Improvement

Having issues locating data on detail report views in the MLS? Are your eyes growing tired from squinting at small font? We have the solution for you!
There is a new detail report view now available in Paragon, the “2-Page Agent Report”.

This new report view has increased font size, a larger map, and more data! You can begin using it today and can also make it your default report view.
 
To make the “2-Page Agent Report” view your default, access your Paragon “Result Options” under the “Preferences” section in the MLS. From here you can adjust your “default search result” and “default double click report view”.
 
Beginning June 22nd, this new report view will become the system double click default view for all users. If you would rather have a different view be your default you can adjust your preferences on June 22nd.
 
If you have any questions please contact Member Services at [email protected].
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