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Help Educate Clients About the Value of the MLS

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(MLS) In The Know logo

Consumers don’t understand the MLS

Research shows that only 24% of consumers have even a vague idea of what the MLS is, let alone how it benefits them. But as an industry, we rely on the MLS every day. It’s how we monitor what’s happening across the market, how we cooperate to get sales done, how we offer compensation. We know the value of the MLS, even if we take it for granted.

Help educate your clients

We need to educate consumers about how the MLS benefits them, and now there’s a new resource at your fingertips to do just that! CMLS has created a consumer marketing campaign to help you tell the MLS story in a way that enhances your value as a broker, agent or an MLS leader. Click here to access a variety of campaign materials that will help you help consumers understand the value of the MLS.

www.cmlsintheknow.org

Give to Bay Area Rescue Mission

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Bay Area Rescue Mission Donation Ad + Link

Your Holiday Donations will Help Local Families in Need

For over 25 years, your generous Christmas contributions have made a meaningful impact on local families through the Christmas CanTree Event and the Bay Area Rescue Mission. Regrettably, despite our best efforts, the Christmas CanTree had to be canceled this year due to ticket sales not meeting the anticipated levels necessary to host the event successfully.

Instead, we invite you to make a donation directly to the Bay Area Rescue Mission to support their tireless work to provide shelter, food, and support to individuals facing homelessness and hunger in our community. Please don’t forget to include the Bay Area Rescue Mission on your Christmas gift list.

Request a receipt (BARM Tax ID# 94-6124054).

Floor Plans Subject to Copyright + Ad Restrictions

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Architectural drawing

Legal alert

Floorplans posted with MLS listings are subject to copyright restrictions and truth in advertising guidelines

Adding floorplans to listing data has become popular among MLS Participants and Subscribers. But before you post, make sure they are accurate and that you get adequate permissions to copy and publish.   

Just as there are copyright restrictions limiting use of photos in the MLS, so too are there similar legal and ethical ramifications for posting floorplans. Best Rule of Thumb: 

– Be sure to get permission to use floorplan images from architects/image copyright owners.

–  Be sure the floorplans reflect a current and accurate representation of actual property, dimensions and layout.

For virtual floorplans, also  be sure to include a legend (notation of square footage/

measurement source) and precision disclaimer similar to the following:

“Disclaimer: This image is a computer generated rendering based on square footage as reported via_____________ (preferably a third-party source such as public records). As such, this floorplan may not completely and accurately depict the true measurements and scale of the property and neither seller nor listing broker has/will investigate or verify the accuracy of the measurements nor the relative scale of space rendered. If exact acreage or square footage is required the property should be measured by an independent third-party.”

CONTACT:

Membership Services

(925) 295-1270

[email protected]

CCAR 2021 Big Event

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big event banner

WedNESday, october 21, 2020

Watch meeting

To view Zoom meeting, click on image below. You will be prompted to submit viewer passcode: 6#r@+@&2

view meeting slides

View the complete Big Event slide deck by clicking on the image below.

Paragon Connect

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PARAGON CONNECT

Welcome to the Future

Welcome to the next generation of Paragon applications. Paragon Connect is a true web application, not just a mobile solution, allowing you to use the program on almost any device. There are a host of options included in Paragon Connect: full property search, contact manager, hotsheet search, and more. 

Paragon Mobile vs Paragon Connect

A new mobile-optimized interface to access these key Paragon features.  None of these were available in Paragon Mobile. 

mobile_vs_connect
  • Power Search 

  • Access and create Saved Searches

  • Access Listing History

  • Access Community and School Reports

  • Perform full Map Searches

  • Access Default Search Templates

  • Text Listings to Clients

  • Email Collab Center Reports to Clients

  • Access Third Party products

  • Access Google Street view

Paragon Connect How To Videos
Paragon Connect Features Pamphlet

Unique Features

Paragon Connect is more than a way to access data on the go. It is a feature rich application offering commonly used workflows and functionality. Work where you want, how you want, when you want.

paragon connect capture feature
  • 100% Responsive

  • Syncs with Paragon Classic

  • Finger Draw on Map

  • Enhance Photo Filters

  • Flip, Rotate images

  • Snap Photo from Phone

  • Add shapes, text, icons, to photos

Contact:

CCAR Member Support
Monday – Friday: 8:30am – 5:00pm
925.295.1270
[email protected]

Paragon Support
Monday – Friday: 4am – 6pm
Saturday: 7am – 1pm
Sunday: 9am – 1pm
877.657.4357
[email protected]

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SERVING YOU AT:

1870 Olympic Blvd,
Suite 200
Walnut Creek, CA 94596


500 Alfred Nobel Dr.,
Suite 265
Hercules, CA 94547

 
MON - FRI  |  9AM - 5PM
Phone: 925.295.1270
SUPPORT

TUE & THU  |  9AM - 5PM
Phone: 925.295.1270
SUPPORT

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RESO Platinum CertificationCCAR is proud to be a RESO Platinum Certified MLS, the highest level of certification available.

                         

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