, Author at CCARToday - Contra Costa Association of REALTORS

Boost Success with a CRM Featuring Jared White – Tomorrow, Aug. 2

Eleni and Jared will discuss how a CRM can assist real estate agents in everyday business and what benefits it can bring to brokers and team leads.

They will showcase different features in Wise Agent that allow you to share leads, appointments, marketing content, and other ways to collaborate in the CRM.

Register >>

Weekly Jolt – 080123

CONTRA COSTA ASSOCIATION OF REALTORS^®

WEEKLY NEWSLETTER | AUG. 1, 2023

Top News

• YPN Month-of-Giving School Supply & Shoe Drive
• Boost Success with a CRM Featuring Jared White
• New Fire Insurance Resources
• Call for Applications: CCAR Affiliate Liaison
• 2023 Revised Forms Update Class – Aug. 9
• Fire Insurance Townhall Replay
• Bowling for the American Dream – Aug. 16
• B Walker Ranch BBQ Bash Hoedown – Sep. 8

Upcoming Education

FEATURED: Mid-Year 2023 Revised Forms Update with Larry Spiteri
Wed., Aug. 9 | 1:00pm – 2:30pm

Boosting Your Brokerage’s Success with Wise Agent CRM
Wed., Aug. 2 | 10:00am – 11:00am

Market Yourself with RateMyAgent
Wed., Aug. 2 | 11:00am – 12:00pm

Getting to Know Your Instagram
Wed., Aug. 2 | 1:00pm – 2:00pm

Gain More Clients and Help Buyers with New Builds
Thu., Aug. 3 | 8:30am – 9:30am

Advanced zipForm Features
Thu., Aug. 3 | 10:00am – 11:00am

Market Trends and Housing Data
Thu., Aug. 3 | 11:00am – 12:00pm

CA REALTORS®: Keep More of Your Money in 2023
Fri., Aug. 4 | 9:30am – 12:00pm

License Renewal Crash Course (REVEI)
Fri., Aug. 4 | 9:30am – 12:30pm

The NEW CA Residential Purchase Agreement
Mon., Aug. 7 | 10:00am – 1:00pm

How to Create a CMA with Cloud CMA
Mon., Aug. 7 | 1:00pm – 2:00pm

Supra eKEY Basics
Tue., Aug. 8 | 8:30am – 9:30am

Best Practices for Working with Builders
Tue., Aug. 8 | 9:00am – 10:00am

Using Current Market Statistics to Maintain Your Social Media Presence
Tue., Aug. 8 | 11:00am – 12:00pm

C.A.R. Legal LIVE: Escrow Agents and the C.A.R. Contract
Tue., Aug. 8 | 1:30pm – 2:30pm

Build a Winning Listing Presentation with RPR®
Wed., Aug. 9 | 9:00am – 10:00am

Mid-Year 2023 Revised Forms Update with Larry Spiteri
Wed., Aug. 9 | 1:00pm – 2:30pm

Auto Send Listing Notifications with Collaboration Center
Wed., Aug. 9 | 2:00pm – 4:00pm

RPR CMA Tools for Accurate Property Pricing
Thu., Aug. 10 | 11:00am – 12:00pm

zipForm Best Practices in a Paperless World
Thu., Aug. 10 | 1:00pm – 2:00pm

How to Input & Maintain Your Listing
Thu., Aug. 10 | 2:00pm – 4:00pm

Visit the CCAR Calendar to view/register for additional online training opportunities.

MLS Updates

• MLS Area Field Repurposing
• 2023 MLS Survey Coming Soon
• Paragon Report View – Enhancement
• reinputforms.com Retirement
• New In-Stock Laptops for Sale

+ CCAR CALENDAR

+ Affiliate Liaison Application

Due August 14 by 5pm

Mid-Year 2023 Revised Forms Update

Join Larry Spiteri, 2005 CCAR Past President and C.A.R. Standard Forms Committee Chair, and receive the inside scoop on all recent changes to over 21 CA state forms. This CCAR class meets in-person on Aug. 9 from 1-2:30pm in the CCAR Boardroom. Space is limited.
REGISTRATION REQUIRED >>

FIRE INSURANCE BRIEFING FOR REALTORS® TOWNHALL REPLAY

BOWLING FOR THE AMERICAN DREAM – Aug. 16

Get a team together and… BOWL for the AMERICAN DREAM! Help CCAR beat every participating AOR in California AND—most important—support C.A.R.´s Housing Affordability Fund on Aug. 16 from 1-4pm at Paddock Bowl in Martinez.
READ MORE & REGISTER >>

Save the date: B Walker ranch
BBQ BASH HOEDOWN – Sep. 8

READ MORE & REGISTER >>

2023 Month-of-Giving Goal: 200 Pairs of Shoes for Kids 5-14
Deadline: Friday, August 11 at 2pm

As a part of C.A.R.’s Month-of-Giving, CCAR YPN is hosting a school supply and shoe drive in partnership with Moving Forward, a non-profit whose mission is to make a positive impact on the Richmond community through health, academics, and community service.

Click here to access the Moving Forward Wish List where you can shop for the most requested supplies on Amazon or click here to donate directly to their scholarship program. Your tax-deductible donations will automatically ship to CCAR for sorting and delivery to Moving Forward, and will be distributed to students in late August.

Drop off Locations:
CCAR Coldwell Banker Hall & Hall Associates
8:30am to 5pm 9am to 5pm 8:30am to 5pm
1870 Olympic Blvd., Ste. 200 1801 N California Blvd. 3150 Hilltop Mall Rd., Ste. 8
Walnut Creek, 94596 Walnut Creek, 94596 Richmond, 94806
925.295.9200 925.935.7100 510.669.5055

Moving Forward Amazon Wish List >>
Moving Forward Scholarship Program >>
CCAR YPN Month of Giving Flyer >>
View Photos From Previous YPN School Supply Drives >>

Boost Success with a CRM Featuring Jared White – Tomorrow, Aug. 2

Join Jared White, CCAR Director of MLS Services and Eleni Sommerschield, Wise Agent COO on Tuesday, August 2 at 10am to explore why it is crucial for a brokerage to empower agents with a robust CRM platform.

Eleni and Jared will discuss how a CRM can assist real estate agents in everyday business and what benefits it can bring to brokers and team leads. They will showcase different features in Wise Agent that allow you to share leads, appointments, marketing content, and other ways to collaborate in the CRM.

New Fire Insurance Resources To Keep Your Clients Informed

This year, insurance companies have responded to California’s recent wildﬁres by forgoing the issuance of new policies, imposing premium increases on existing customers, and leaving many property owners worried about losing their coverage.

C.A.R. has done research so you can easily keep your clients informed on how to protect their homes, keep their insurance coverage, or ﬁnd new coverage when necessary.

Read more to learn how to find (or keep) fire insurance, how to protect yourself from scam artists following wildfire damage, and how to fire-harden your home.

Coming Soon: 2023 MLS Survey

You will soon have the opportunity to provide feedback regarding the MLS you use every day! Watch for an email on August 14th with a link to our 2023 MLS Survey. The survey will end at 5:00pm on August 18th.

Paragon Report View – Enhancement

On August 22nd, the “2-Page Agent” report view in the Paragon MLS will be enhanced to display the upcoming “Open House” and “Tour” dates and times. This enhancement will allow for easier access to open house and tour data while viewing a listing.

Reinputforms.com retirement

On August 23^rd, reInputForms,com will no longer be accessible. This site served as our digital and printable listing input forms solution, but due to lack of usage the service is being shut down.

If you have any questions, please contact CCAR Member Services at [email protected] or 925.295.1270.

MLS Area Field Repurposing

On October 16th, the following change will be made to the Paragon MLS. The “Area” field lookups are being updated to just a single lookup of “Listing” rendering the field useless. We recommend the use of the “City” field, “Zip Code” field, or Map Search as a replacement for use of the “Area” field.

Saved Search Issue:
Updating the “Area” to a single lookup will trigger notifications on any “Saved Searches” that utilize the “Area” field. To ensure you do not bombard your clients with emails containing listings that do not match their search criteria, we recommend that you update your saved searches now.

Alternatives:
The following are options to utilize as an alternative to the “Area” field.
1. City
2. Zip Code
3. Map Search

Unique Areas (see above photo):
For those unique “Areas” such as Blackhawk, Rossmoor, Hayward Hills, etc.., you can leverage the “Zip Code” field for all but Rossmoor. For those agents who specialize in Rossmoor, we have created a “Map Layer” solution for your searching needs. To utilize the “Map Layer”, open the map and click on “Open Map Layer Panel” icon and check the box for “ROSSMOOR – WALNUT CREEK” then run search or add to criteria.

CCAR ANNUAL SPONSORS

How to Explain Local MLS Broker Marketplaces to Clients

From REALTOR® Magazine

There’s so much consumers can learn about the ways local broker marketplaces (also known as MLSs) set them up for a successful home sale. Share the below talking points with your clients to effectively communicate your value as a REALTOR® with access to the most comprehensive housing data in their area.

Have you tried to explain to your clients how the local MLS broker marketplace works?

It might not be the easiest or most thrilling conversation, but there’s so much your clients can learn about the ways a local MLS broker marketplace sets them up for a successful home sale and how it benefits buyers and sellers everywhere. After all, they see marketplace data throughout the entire home buying and selling process, as well as on broker websites and popular online home search portals. It’s important that consumers—and real estate professionals—understand the value these marketplaces bring.

The first step to having these conversations with your clients is understanding how to define the local broker marketplace. There’s no difference between “MLS,” “multiple listing service” or “local broker marketplace.” All marketplaces are local; there’s no singular MLS or multiple listing service for the nation. Each one represents a different marketplace for a different region and is run by local brokers.

These marketplaces house data in one place for all the verified, up-to-date home listings in their area. REALTORS® participate directly in local broker marketplaces to ensure home buyers and sellers have full access and equal opportunity in the market. In short, the local broker marketplaces are a custom, local collection of data that helps buyers and sellers understand the landscape of their market and make informed decisions in consultation with real estate professionals.

Let’s break it down. Local broker marketplaces:

Give transparent, equitable and instant access to all home listings.
Ensure the most accurate, up-to-date and verifiable source of active listings and past sales.
Maximize consumer choice, providing options for brokers to work with.
Enable sellers and buyers to have professional representation in the complex home sales process.
Encourage different compensation models to thrive.
Foster competitive pricing and market competition for businesses of all sizes.

Why it matters:
Now that you can define a local broker marketplace and translate its value, here are some ways you can explain to consumers why they matter and how they help.

More exposure to listings and housing opportunities can increase success for buyers and sellers. Local broker marketplaces give buyers access to the most housing options on the market at any given time, and they help sellers get the most buyer attention for their listing.
Home sellers have a greater chance of earning more. Between 2019 and 2022, homes listed on local broker marketplaces sold for an average of 14.8% more than off-market properties. For an average home sale, that’s a $45,471 difference.
The marketplaces provide a centralized home buying and selling process for everyone. In 2022, 86% of sellers listed their homes on local broker marketplaces, which are the No. 1 sources to broadly market homes.
Local broker marketplaces foster an inclusive and accessible market for consumers. Buyers can easily access the most homes for sale, free from discrimination, regardless of which broker they choose to work with or how much that broker is being paid for his or her work.
These marketplaces are all about consumer choice. Buyers and sellers have many choices about the brokers with whom they work – from how they are paid to specific expertise to customer service – all at market-driven prices.
A plethora of local broker marketplaces equals a competitive market that works for everyone. There are more than 500 local broker marketplaces in the United States, all of which facilitate and encourage competition in real estate.
It is a secure marketplace with timely, accurate listings. Brokers submit new listings and update current listings every day directly on local broker marketplaces, making them the most updated source of information about the most homes for sale in a market.

Read More at realtor.com >>

Weekly Jolt – 072523

CONTRA COSTA ASSOCIATION OF REALTORS^®

WEEKLY NEWSLETTER | JULY 25, 2023

Top News

• YPN Month-of-Giving School Supply & Shoe Drive
• C.A.R. Fire Insurance Townhall – Tomorrow
• How to Explain the MLS to Clients
• Call for Applications: CCAR Affiliate Liaison
• In Memoriam – Geoff Disch
• 2023 Revised Forms Update Class – Aug. 9
• Bowling for the American Dream – Aug. 16
• B Walker Ranch BBQ Bash Hoedown – Sep. 8

Upcoming Education

Fire Insurance Townhall for CA. REALTORS®
Wed., July 26 | 1:00pm – 2:00pm

How to Input & Maintain Your Listing
Wed., July 26 | 2:00pm – 4:00pm

Supra eKEY Basics
Thu., July 27 | 8:30am – 9:30am

A Deep Dive into AI and ChatGPT: Enhancing R.E. Expertise
Thu., July 27 | 12:00pm – 12:45pm

Getting to Know Paragon MLS
Thu., July 27 | 2:00pm – 4:00pm

Supra Single-Access for Non-Members
Fri., July 28 | 8:30am – 9:30am

Creating Transaction Checklists: zipForm Edition
Mon., July 31 | 9:00 – 9:45am

REALTOR® Resiliency: Finding Success in a Challenging Market
Mon., July 31 | 1:00 – 2:15pm

Learn the Basics of zipForm
Tue., Aug. 1 | 10:00 – 11:00am

Auto Send Listing Notifications with Collaboration Center
Tue., Aug. 1 | 2:00 – 4:00pm

Wise Agent Webinar
Wed., Aug. 2 | 10:00 – 11:00am

Advanced zipForm Features
Thu., Aug. 3 | 10:00 – 11:00am

California REALTORS®: Keep More of Your Money in 2023
Fri., Aug. 4 | 9:30am – 12:00pm

License Renewal Crash Course
Fri., Aug. 4 | 9:30am – 12:00pm

Visit the CCAR Calendar to view/register for additional online training opportunities.

MLS Updates

• MLS Area Field Repurposing
• 2023 MLS Survey Coming Soon
• Paragon Report View – Enhancement
• reinputforms.com Retirement
• New In-Stock Laptops for Sale

+ CCAR CALENDAR

+ Affiliate Liaison Application

Due August 14 by 5pm

IN MEMORIAM – GEOFF DISCH

Funeral services for Geoff Disch, 2018 CCAR Affiliate Member of the Year, will be held next Friday, Aug. 4 at 11:00am at St. Joan of Arc Catholic Church in San Ramon. Beloved member since 2009, Geoff passed away on July 10. He was a constant presence at the Thursday RMA meetings and Association events and sponsored countless CCAR programs throughout the years.

Mid-Year 2023 Revised Forms Update

Join instructor Larry Spiteri, 2005 CCAR Past President and C.A.R. Standard Forms Committee Chair, to receive the inside scoop on all recent changes to over 21 CA state forms. This CCAR class will meet in-person on Aug. 9 from 1-2:30pm in the CCAR Boardroom.
REGISTER NOW >>

BOWLING FOR THE AMERICAN DREAM – Aug. 16

Save the date: B Walker ranch
BBQ BASH HOEDOWN – Sep. 8

READ MORE & REGISTER >>

Join in the Month-of-Giving. It’s Easy!
2023 Goal: 200 Pairs of Shoes for Kids 5-14

Every summer, YPN (Young Professionals Network) members throughout the state organize community service events to give back to their communities. Since 2021, CCAR’s YPN has participated in C.A.R.’s Month-of-Giving to collect school supplies and new shoes for students in the Richmond community. Donations benefit Moving Forward, a non-profit whose mission is to make a positive impact on the Richmond community through health, academics, and community service.

In the last 2 years, CCAR YPN has collected more than 125 backpacks filled with over 1,000 pencils, 100 notebooks, markers, and additional school necessities which have been given to students to help set them up with the tools to succeed as they begin a new school year.

Donate today and help us reach our goal of giving resources and supplies to enable young students to get what they need and not fall behind. The deadline is Friday, August 11^th! Please include your name on the gift tag for a written acknowledgement from CCAR, or give towards a scholarship on behalf of YPN (specified beneath the donation amount) for tracking purposes. All contributions will serve to empower young people in the Richmond community!

Moving Forward Amazon Wish List >>
Moving Forward Scholarship Program >>
View Photos From Previous YPN School Supply Drives >>

C.A.R. Fire Insurance Townhall With CA Insurance Commissioner – Tomorrow

Learn how you can help your clients face the current fire insurance challenges tomorrow, July 26 from 1:00pm – 2:00pm. C.A.R. is holding a free one-hour, virtual townhall with Insurance Commissioner, Ricardo Lara, and Executive Director of United Policyholders, Amy Bach. Hear from experts at the Department of Insurance, United Policyholders and California Association of Realtors on the state of California’s property and casualty insurance market and how the new safer from wildfires regulation can help homeowners and businesses qualify for insurance discounts…

How to Explain Local MLS Broker Marketplaces to Clients

There’s so much consumers can learn about the ways local broker marketplaces—also known as MLSs—set them up for a successful home sale and how it benefits buyers and sellers everywhere. After all, they see marketplace data throughout the entire home buying and selling process, as well as on broker websites and popular online home search portals. It’s important that consumers—and real estate professionals—understand the value these…

Coming Soon: 2023 MLS Survey

Paragon Report View – Enhancement

Reinputforms.com retirement

On August 23^rd, reInputForms,com will no longer be accessible. This site served as our digital and printable listing input forms solution, but due to lack of usage the service is being shut down.

If you have any questions, please contact CCAR Member Services at [email protected] or 925.295.1270.

MLS Area Field Repurposing

Alternatives:
The following are options to utilize as an alternative to the “Area” field.
1. City
2. Zip Code
3. Map Search

CCAR ANNUAL SPONSORS

C.A.R. Fire Insurance Townhall With CA Insurance Commissioner – Tomorrow

Learn how you can help your clients face the current fire insurance challenges. C.A.R. is committed to providing you with the solutions and essential info you need to share with your clients.

On July 26 from 1:00pm – 2:00pm, C.A.R. is holding a free one-hour, virtual townhall with Insurance Commissioner, Ricardo Lara, and Executive Director of United Policyholders, Amy Bach. Hear from experts at the Department of Insurance, United Policyholders and California Association of REALTORS® on the state of California’s property and casualty insurance market and how the new safer from wildfires regulation can help homeowners and businesses qualify for insurance discounts.

Get your clients’ questions answered on July 26 and provide them with C.A.R.’s new fire insurance educational resources. They’ve done the research so you can easily keep your clients informed on how to protect their homes, keep their insurance coverage and find new coverage when necessary.

Register >>

How to Find (or Keep) Fire Insurance

How To Protect Yourself

How to Fire Harden-Your Home

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