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How to Explain Local MLS Broker Marketplaces to Clients

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From REALTOR® Magazine

There’s so much consumers can learn about the ways local broker marketplaces (also known as MLSs) set them up for a successful home sale. Share the below talking points with your clients to effectively communicate your value as a REALTOR® with access to the most comprehensive housing data in their area.

Have you tried to explain to your clients how the local MLS broker marketplace works?

It might not be the easiest or most thrilling conversation, but there’s so much your clients can learn about the ways a local MLS broker marketplace sets them up for a successful home sale and how it benefits buyers and sellers everywhere. After all, they see marketplace data throughout the entire home buying and selling process, as well as on broker websites and popular online home search portals. It’s important that consumers—and real estate professionals—understand the value these marketplaces bring.

The first step to having these conversations with your clients is understanding how to define the local broker marketplace. There’s no difference between “MLS,” “multiple listing service” or “local broker marketplace.” All marketplaces are local; there’s no singular MLS or multiple listing service for the nation. Each one represents a different marketplace for a different region and is run by local brokers.

These marketplaces house data in one place for all the verified, up-to-date home listings in their area. REALTORS® participate directly in local broker marketplaces to ensure home buyers and sellers have full access and equal opportunity in the market. In short, the local broker marketplaces are a custom, local collection of data that helps buyers and sellers understand the landscape of their market and make informed decisions in consultation with real estate professionals.

Let’s break it down. Local broker marketplaces:

  • Give transparent, equitable and instant access to all home listings.
  • Ensure the most accurate, up-to-date and verifiable source of active listings and past sales.
  • Maximize consumer choice, providing options for brokers to work with.
  • Enable sellers and buyers to have professional representation in the complex home sales process.
  • Encourage different compensation models to thrive.
  • Foster competitive pricing and market competition for businesses of all sizes.

Why it matters:
Now that you can define a local broker marketplace and translate its value, here are some ways you can explain to consumers why they matter and how they help.

  • More exposure to listings and housing opportunities can increase success for buyers and sellers. Local broker marketplaces give buyers access to the most housing options on the market at any given time, and they help sellers get the most buyer attention for their listing.
  • Home sellers have a greater chance of earning more. Between 2019 and 2022, homes listed on local broker marketplaces sold for an average of 14.8% more than off-market properties. For an average home sale, that’s a $45,471 difference.
  • The marketplaces provide a centralized home buying and selling process for everyone. In 2022, 86% of sellers listed their homes on local broker marketplaces, which are the No. 1 sources to broadly market homes.
  • Local broker marketplaces foster an inclusive and accessible market for consumers. Buyers can easily access the most homes for sale, free from discrimination, regardless of which broker they choose to work with or how much that broker is being paid for his or her work.
  • These marketplaces are all about consumer choice. Buyers and sellers have many choices about the brokers with whom they work – from how they are paid to specific expertise to customer service – all at market-driven prices.
  • A plethora of local broker marketplaces equals a competitive market that works for everyone. There are more than 500 local broker marketplaces in the United States, all of which facilitate and encourage competition in real estate.
  • It is a secure marketplace with timely, accurate listings. Brokers submit new listings and update current listings every day directly on local broker marketplaces, making them the most updated source of information about the most homes for sale in a market.

Read More at realtor.com >>

Weekly Jolt – 072523

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CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER     |     JULY 25, 2023
Facebook Instagram Youtube
Top News

•  YPN Month-of-Giving School Supply & Shoe Drive
•  C.A.R. Fire Insurance Townhall – Tomorrow 
•  How to Explain the MLS to Clients
•  Call for Applications: CCAR Affiliate Liaison
•  In Memoriam – Geoff Disch
•  2023 Revised Forms Update Class – Aug. 9
•  Bowling for the American Dream – Aug. 16
•  B Walker Ranch BBQ Bash Hoedown – Sep. 8

Upcoming Education

Fire Insurance Townhall for CA. REALTORS®
Wed., July 26  |  1:00pm – 2:00pm           

How to Input & Maintain Your Listing
Wed., July 26  |  2:00pm – 4:00pm           

Supra eKEY Basics
Thu., July 27  |  8:30am – 9:30am             

A Deep Dive into AI and ChatGPT: Enhancing R.E. Expertise
Thu., July 27  |  12:00pm – 12:45pm       

Getting to Know Paragon MLS
Thu., July 27  |  2:00pm – 4:00pm             

Supra Single-Access for Non-Members
Fri., July 28  |  8:30am – 9:30am

Creating Transaction Checklists: zipForm Edition
Mon., July 31  |  9:00 – 9:45am

REALTOR® Resiliency: Finding Success in a Challenging Market
Mon., July 31  |  1:00 – 2:15pm 

Learn the Basics of zipForm
Tue., Aug. 1  |  10:00 – 11:00am

Auto Send Listing Notifications with Collaboration Center
Tue., Aug. 1  |  2:00 – 4:00pm     

Wise Agent Webinar
Wed., Aug. 2  |                  10:00 – 11:00am              

Advanced zipForm Features
Thu., Aug. 3  |  10:00 – 11:00am

California REALTORS®: Keep More of Your Money in 2023
Fri., Aug. 4  |  9:30am – 12:00pm              

License Renewal Crash Course
Fri., Aug. 4  |  9:30am – 12:00pm

Visit the CCAR Calendar to view/register for additional online training opportunities.

MLS Updates

•  MLS Area Field Repurposing
•  2023 MLS Survey Coming Soon
•  Paragon Report View – Enhancement
•  reinputforms.com Retirement
•  New In-Stock Laptops for Sale


+ CCAR CALENDAR

+ Affiliate Liaison Application

Due August 14 by 5pm

IN MEMORIAM – GEOFF DISCH

Funeral services for Geoff Disch, 2018 CCAR Affiliate Member of the Year, will be held next Friday, Aug. 4 at 11:00am at St. Joan of Arc Catholic Church in San Ramon. Beloved member since 2009, Geoff passed away on July 10. He was a constant presence at the Thursday RMA meetings and Association events and sponsored countless CCAR programs throughout the years.

Mid-Year 2023 Revised Forms Update

Join instructor Larry Spiteri, 2005 CCAR Past President and C.A.R. Standard Forms Committee Chair, to receive the inside scoop on all recent changes to over 21 CA state forms. This CCAR class will meet in-person on Aug. 9 from 1-2:30pm in the CCAR Boardroom. 
REGISTER NOW >>

BOWLING FOR THE AMERICAN DREAM – Aug. 16 

Get a team together and… BOWL for the AMERICAN DREAM! Help CCAR beat every participating AOR in California AND—most important—support C.A.R.´s Housing Affordability Fund on Aug. 16 from 1-4pm at Paddock Bowl in Martinez. 
READ MORE & REGISTER >>

Save the date: B Walker ranch
BBQ BASH HOEDOWN – Sep. 8 

READ MORE & REGISTER >>

Join in the Month-of-Giving. It’s Easy!
2023 Goal: 200 Pairs of Shoes for Kids 5-14

Every summer, YPN (Young Professionals Network) members throughout the state organize community service events to give back to their communities. Since 2021, CCAR’s YPN has participated in C.A.R.’s Month-of-Giving to collect school supplies and new shoes for students in the Richmond community. Donations benefit Moving Forward, a non-profit whose mission is to make a positive impact on the Richmond community through health, academics, and community service.

In the last 2 years, CCAR YPN has collected more than 125 backpacks filled with over 1,000 pencils, 100 notebooks, markers, and additional school necessities which have been given to students to help set them up with the tools to succeed as they begin a new school year.

Click here to access the Moving Forward Wish List where you can shop for the most requested supplies on Amazon or click here to donate directly to their scholarship program. Your tax-deductible donations will automatically ship to CCAR for sorting and delivery to Moving Forward, and will be distributed to students in late August.

Donate today and help us reach our goal of giving resources and supplies to enable young students to get what they need and not fall behind. The deadline is Friday, August 11th! Please include your name on the gift tag for a written acknowledgement from CCAR, or give towards a scholarship on behalf of YPN (specified beneath the donation amount) for tracking purposes. All contributions will serve to empower young people in the Richmond community!

Moving Forward Amazon Wish List >>
Moving Forward Scholarship Program >> 
View Photos From Previous YPN School Supply Drives >>

C.A.R. Fire Insurance Townhall With CA Insurance Commissioner – Tomorrow

Learn how you can help your clients face the current fire insurance challenges tomorrow, July 26 from 1:00pm – 2:00pm. C.A.R. is holding a free one-hour, virtual townhall with Insurance Commissioner, Ricardo Lara, and Executive Director of United Policyholders, Amy Bach. Hear from experts at the Department of Insurance, United Policyholders and California Association of Realtors on the state of California’s property and casualty insurance market and how the new safer from wildfires regulation can help homeowners and businesses qualify for insurance discounts…

Read More »

How to Explain Local MLS Broker Marketplaces to Clients

There’s so much consumers can learn about the ways local broker marketplaces—also known as MLSs—set them up for a successful home sale and how it benefits buyers and sellers everywhere. After all, they see marketplace data throughout the entire home buying and selling process, as well as on broker websites and popular online home search portals. It’s important that consumers—and real estate professionals—understand the value these…

Read More »
Coming Soon: 2023 MLS Survey

You will soon have the opportunity to provide feedback regarding the MLS you use every day! Watch for an email on August 14th with a link to our 2023 MLS Survey. The survey will end at 5:00pm on August 18th.

Paragon Report View – Enhancement

On August 22nd, the “2-Page Agent” report view in the Paragon MLS will be enhanced to display the upcoming “Open House” and “Tour” dates and times. This enhancement will allow for easier access to open house and tour data while viewing a listing.

Reinputforms.com retirement

On August 23rd, reInputForms,com will no longer be accessible. This site served as our digital and printable listing input forms solution, but due to lack of usage the service is being shut down.

If you have any questions, please contact CCAR Member Services at [email protected] or 925.295.1270.

Online Continuing Education

MLS Area Field Repurposing

On October 16th, the following change will be made to the Paragon MLS. The “Area” field lookups are being updated to just a single lookup of “Listing” rendering the field useless. We recommend the use of the “City” field, “Zip Code” field, or Map Search as a replacement for use of the “Area” field.

Saved Search Issue:
Updating the “Area” to a single lookup will trigger notifications on any “Saved Searches” that utilize the “Area” field. To ensure you do not bombard your clients with emails containing listings that do not match their search criteria, we recommend that you update your saved searches now.

Alternatives:
The following are options to utilize as an alternative to the “Area” field.
        1. City
        2. Zip Code
        3. Map Search

Unique Areas (see above photo):
For those unique “Areas” such as Blackhawk, Rossmoor, Hayward Hills, etc.., you can leverage the “Zip Code” field for all but Rossmoor. For those agents who specialize in Rossmoor, we have created a “Map Layer” solution for your searching needs. To utilize the “Map Layer”, open the map and click on “Open Map Layer Panel” icon and check the box for “ROSSMOOR – WALNUT CREEK” then run search or add to criteria.

CCAR ANNUAL SPONSORS

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C.A.R. Fire Insurance Townhall With CA Insurance Commissioner – Tomorrow

by

Learn how you can help your clients face the current fire insurance challenges. C.A.R. is committed to providing you with the solutions and essential info you need to share with your clients.

On July 26 from 1:00pm – 2:00pm, C.A.R. is holding a free one-hour, virtual townhall with Insurance Commissioner, Ricardo Lara, and Executive Director of United Policyholders, Amy Bach. Hear from experts at the Department of Insurance, United Policyholders and California Association of REALTORS® on the state of California’s property and casualty insurance market and how the new safer from wildfires regulation can help homeowners and businesses qualify for insurance discounts.

Get your clients’ questions answered on July 26 and provide them with C.A.R.’s new fire insurance educational resources. They’ve done the research so you can easily keep your clients informed on how to protect their homes, keep their insurance coverage and find new coverage when necessary.

Register >>

How to Find (or Keep) Fire Insurance

How To Protect Yourself

How to Fire Harden-Your Home

Homesnap Upgraded to Homes Pro

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Homes Pro App Now Avaiable!

apple app store
google_play

Homes Pro from homes.com has recently replaced the current Homesnap app and website. Homes Pro features enhanced options, better collaborations, and many other improvements. Users can login with their same homesnap email and password.

Homes Pro is available in the Apple App store and Google Play store.

Please note that the Homesnap app will be retired by the end of this summer 2023.

More Information >>

Weekly Jolt – 071823

by

CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER     |     JULY 18, 2023
Facebook Instagram Youtube
Top News

•   YPN Real Estate Trivia Night – July 19
•  C.A.R. Fire Insurance Townhall – July 26
•  Call for Applications: CCAR Affiliate Liaison
•  West County Marketing Meeting – July 20
•  Bowling for the American Dream – Aug. 16
•  CCAR Scholarship Foundation’s Wine & Chocolate
   Affair – July 25

Upcoming Education

SupraWEB Agent Reports, Notifications and More
Wed., July 19  |  8:30 – 9:30am

RPR CMA Tools for Accurate Property Pricing
Wed., July 19  |  9:00 – 10:00am

Grow Your Business Using Client Reviews
Wed., July 19  |  10:30 – 11:30am             

C.A.R. Presents: Talking Affordability w/ Freddie Mac & Jordan Levine
Thu., July 20  |  10:00 – 11:00am

Learn How Client Reviews can Grow Your Business
Thu., July 20  |  2:00 – 3:00pm

Intro to zipForm Edition (Lone Wolf Transactions)
Thu., July 20  |  2:00 – 4:00pm         

License Renewal Crash Course
Fri., July 21  |  9:30am – 12:30pm

The Dos & Don’ts of Social Media in Real Estate
Fri., July 21  |  11:00am – 12:00pm

C.A.R. Industry Leaders Town Hall with C.A.R. Officers
Fri., July 21  |  11:00am – 12:30pm

How to Create a CMA with Cloud CMA
Tue., July 25  |  7:00am – 8:00am              

California Real Estate Disclosures! – Over 40 of Them
Tue., July 25  |  10:00am – 1:00pm           

Fire Insurance Townhall for CA. REALTORS®
Wed., July 26  |  1:00pm – 2:00pm           

How to Input & Maintain Your Listing
Wed., July 26  |  2:00pm – 4:00pm           

Supra eKEY Basics
Thu., July 27  |  8:30am – 9:30am   

AREAA Presents: REO Business – Getting Started to Closing Deals
Thu., July 30  |  11:00am – 12:00pm                   

A Deep Dive into AI and ChatGPT: Enhancing R.E. Expertise
Thu., July 27  |  12:00pm – 12:45pm       

Getting to Know Paragon MLS
Thu., July 27  |  2:00pm – 4:00pm             

Supra Single-Access for Non-Members
Fri., July 28  |  8:30am – 9:30am

Visit the CCAR Calendar to view/register for additional online training opportunities.

MLS Updates

•  2023 MLS Survey Coming Soon
•  MLS Area Field Repurposing
•  reinputforms.com Retirement
•  Homesnap Upgraded to Homes Pro
•  New In-Stock Laptops for Sale


+ CCAR CALENDAR

+ PAY MLS & KEY FEES

Due July 5 – Late Fee assessed on July 14

WEST COUNTY MARKETING MEETING – THIS THURSDAY

Join us this Thu., July 20 from 8:45-10:00am at Mechanics Bank, 3190 Klose Way in Richmond, and hear from referral marketing expert, Maile Collmer, who will teach you how to strategically create relationships for a predictable and consistent stream of referrals to your ideal clients! Learn to develop relationships that will provide the support, services, and clients, that enable you to build your business. The West County Marketing Meeting is free to attend and includes a light breakfast.

BOWLING FOR THE AMERICAN DREAM – Aug. 16 

Get a team together (teams of 4 encouraged) and… BOWL for the AMERICAN DREAM! Help CCAR beat every participating AOR in California AND—most important—support C.A.R.´s Housing Affordability Fund on Aug. 16 from 1-4pm at Paddock Bowl in Martinez. It will be a great time for a great cause! If a CCAR Team scores the most points (it’s possible, we have really good bowlers!) that winning team will split a $1,000 prize! 
READ MORE & REGISTER >>

CCAR YPN Real Estate Trivia Night – Tomorrow!
$5 Discount Ends at 11:59pm!

Join CCAR YPN tomorrow, July 19 from 4pm – 7pm for a Real Estate Trivia Night at the Factory Bar in Richmond. Emceed by Anthony Young, Appraiser and Market Analyst, it is sure to be a fun and educational event. Register online by 11:59pm tonight and receive a $5 discount! Tickets include one drink, a chance to win prizes, and entrance into a drawing for a free ticket to the next YPN event… an over a $50 value!

Register Now! >>

C.A.R. Fire Insurance Townhall With CA Insurance Commissioner – Tomorrow

Learn how you can help your clients face the current fire insurance challenges tomorrow, July 26 from 1:00pm – 2:00pm. C.A.R. is holding a free one-hour, virtual townhall with Insurance Commissioner, Ricardo Lara, and Executive Director of United Policyholders, Amy Bach. Hear from experts at the Department of Insurance, United Policyholders and California Association of Realtors on the state of California’s property and casualty insurance market and how the new safer from wildfires regulation can help homeowners and businesses qualify for insurance discounts…

Read More »
Paperwork document, claim form with business applicant

CCAR Affiliate Liaison to BOD: Applications Due Friday

Are you an engaged CCAR Affiliate member ready to take your involvement to the next level? We’re excited to announce the call for applications for the Affiliate Liaison to the 2026–2027 Board of Directors—a unique opportunity to help shape the future of our Association.

As the non-voting Affiliate Liaison, you’ll serve as the essential link between CCAR’s Affiliate members and the Board. It’s a great opportunity to grow as a leader, build lasting relationships, and contribute in a meaningful way to the success and unity of our Association.

If you’re passionate about community, collaboration, and making a lasting impact, we encourage you to apply.
Deadline: August 1, 2025 by 5pm.

Read More »

CCAR Scholarship Foundation’s
Wine & Chocolate Affair – July 25

READ MORE & REGISTER >>

Reinputforms.com retirement

On August 23rd, reInputForms,com will no longer be accessible. This site served as our digital and printable listing input forms solution, but due to lack of usage the service is being shut down.

If you have any questions, please contact CCAR Member Services at [email protected] or 925.295.1270.

HOMESNAP UPGRADED TO HOMES PRO

Homes Pro from homes.com has recently replaced the current Homesnap app and website. Homes Pro features enhanced options, better collaborations, and many other improvements. Users can login with their same homesnap email and password. Homes Pro is available in the Apple App store and Google Play store.
READ MORE >>

Online Continuing Education

Coming Soon: 2023 MLS Survey

You will soon have the opportunity to provide feedback regarding the MLS you use every day! Watch for an email on August 14th with a link to our 2023 MLS Survey. The survey will end at 5:00pm on August 18th.

MLS Area Field Repurposing

On October 16th, the following change will be made to the Paragon MLS. The “Area” field lookups are being updated to just a single lookup of “Listing” rendering the field useless. We recommend the use of the “City” field, “Zip Code” field, or Map Search as a replacement for use of the “Area” field.

Saved Search Issue:
Updating the “Area” to a single lookup will trigger notifications on any “Saved Searches” that utilize the “Area” field. To ensure you do not bombard your clients with emails containing listings that do not match their search criteria, we recommend that you update your saved searches now.

Alternatives:
The following are options to utilize as an alternative to the “Area” field.
        1. City
        2. Zip Code
        3. Map Search

Unique Areas (see above photo):
For those unique “Areas” such as Blackhawk, Rossmoor, Hayward Hills, etc.., you can leverage the “Zip Code” field for all but Rossmoor. For those agents who specialize in Rossmoor, we have created a “Map Layer” solution for your searching needs. To utilize the “Map Layer”, open the map and click on “Open Map Layer Panel” icon and check the box for “ROSSMOOR – WALNUT CREEK” then run search or add to criteria.

CCAR ANNUAL SPONSORS

LeadHax logo/link
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