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MLS RULE CHANGES Dec ’19

by

For Sale

MLS RULE CHANGES (CCPA)

Effective January 1, 2020, the following MLS Rules & Regulations changes will be enforced. Additions, deletions and changes identified in red.

11. OWNERSHIP OF MLS COMPILATIONS/COPYRIGHTS;

DATA RIGHTS AND RESPONSIBILITIES OF THE SERVICE

11.8  Database Preservation.  No data may be removed from the MLS compilation other than by the service. Although a listing may be removed from display in the MLS compilation of current listing information, all data submitted to the MLS will remain in the database for historical and other purposes approved by the service (unless the service itself removes said data in accordance with other provisions of these rules).

11.10.  Data Privacy.  By participation in the service, Participants and Subscribers: represent and warrant that they have given all lawfully required privacy notices asn opt-out rights to their respective seller and buyer clients whose personal information, as defined in the California Consumer Privacy Act (“CCPA”) may be submitted or included in the MLS compilation. C.A.R. Standard Form CCPA may be used to satisfy the notice requirements set forth in this rule, but if an alternate document is used, it must show that required privacy notices and opt-out rights have been given. All Participants and Subscribers are required to comply with this rule’s notice requirements regardless of whether they are considered a “business” or “third party” or otherwise under the CCPA. The service shall have the right to demand a copy of written verification that such lawfully required privacy notices and opt-out rights have been given at any time. If the Participant or Subscriber fails to provide documentation requested by the service within 1 day after the service’s request, the service shall have the right to immediately withdraw any listings from the database in addition to disciplining the Participant and Subscriber for a violation of MLS rules.

In the event the MLS receives a consumer opt-out or deletion request, the MLS reserves the right to remove or delete personal information as may be, in its discretion, necessary to satisfy or otherwise accommodate the CCPA. The MLS’s obligation to do so will vary given the circumstances and the extent to which the MLS is covered by the CCPA, thus the MLS also reserves the right to reject what it determines are unfounded or non-mandated opt-out or deletion requests, if any.

11.1011  Indemnification; Limitation of Liability.  Participant and Subscriber shall indemnify and hold harmless the service for any claimes, costs, damage or losses, including reasonable attorney fees and court costs incurred by the MLS resulting from or arising out of any content Participant and/or Subscriber submit to or in any way wrongfully reproduce from the Service. In no event will the MLS be liable to any MLS Participant, Subscriber or any other party for any indirect, special or consequential damages arising out of any information published in the MLS and all other damages shall be limited to an amount not to exceed the MLS fees paid by the listing broker.

11.1112  Pursuing Complaints of Unauthorized Use of Listing Content.  MLS Participants and Subscribers may not take legal action against another Participant or Subscriber for alleged rules violation(s) unless the complaining Participant or Subscriber has first exhausted the remedies provided by these rules…

MLS RULES & REGULATIONS  >

CONTACT:

CCAR MLS Compliance Dept.
[email protected]

Contra Costa Association of Realtors logo

Paragon Reverse Prospecting

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PARAGON TIPS & TRICKS

Reverse Prospecting allows sellers’ agents to be proactive in finding buyers for their listings, but in order for the system to work, buyers’ agents must “opt-in” their clients for this service.

HOW TO RUN A SEARCH

Click Contacts and Reverse Prospecting to begin search for buyers; listings will appear.

Depending on your agent security level, you may have the option to select My Listings, My Office Listings, My Firm Listings or Other Agents’ Listings;

Select the listings you wish to review, then click Update; a new set of results will display;

Clicking the Listing’s ID will display basic information and the primary image for the listing;

Clicking anywhere on the line (except on ID) will select the listing for reverse prospecting.

In the Days Back field you may enter a value for the number of “days back” to show only the number of days back that match your selected listing;

Clicking Count will display the number of prospects that match with your listing;

Click Search to see buyers’ agents who have prospects that match your listing;

Your reverse prospecting search will yield 2 types of results:

1.  Your Prospects, which includes names and contact information so you may contact your own prospects directly;

2.  Other Agents’ Prospects, where other agents’ contact information is displayed, along with only the nickname or alias of the prospect. For these prospects, you are not authorized to view their real names/contact information, but referred back to their buyers’ agents’ for follow up;

You may select up to 5 reports to send by clicking on either your prospect’s or the buyer’s agent email address;

When you’ve finished selecting the reports, click Email to open the email template;

Compose your own email message using the rich text editor or use the default message;

When you have finished composing your email, click Send.

 

how to oPT-IN YOUR PROSPECT FOR REVERSE PROSPECTING

Buyers’ agents must “opt-in” prospects for reverse prospecting. Please note that when you do so, you do not compromise your exclusive relationship with your prospect. Sellers’ agents still must work with you. Paragon only gives your contact information to the seller’s agent on the Reverse Prospecting search report.

Here’s how:

Click Contacts and Add Contact to enter a new prospect and opt them in for the service.

Enter contact information, check the box next to Use Reverse Prospecting and enter an alias or nickname for this prospect.

When finished, click Save; then the Contact Manager Wizard will open;

Click Add New Saved Search to associate a saved search with this prospect;

Click the appropriate Property Class link to open the search criteria template;

A modal window will open and provide a recommended name for your prospect’s associated saved search. You may change the name to anything you wish as long as it does not contain special characters or already exist as another prospect.

When you’ve created the desired search name, click Save.

Maximize your MLS experience

Learn how to maximize Paragon’s helpful user features. Attend live monthly training courses at CCAR and/or explore Paragon’s comprehensive online training videos.

Schedule a live demo in your office by calling (925) 295-1270; email: [email protected].

MLS RULE 9.1.1

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For Sale

MLS RULE 9.1.1  |  SHOWING ACCESS

Listings must be available to show within 3 days of inputting into the MLS. If you are unable to meet this requirement, make sure you have written authorization from your client.

MLS RULES & REGULATIONS  >

CONTACT:

CCAR MLS Compliance Dept.
[email protected]

Contra Costa Association of Realtors logo

MLS RULE 13.2.2

by

For Sale

MLS RULE 13.2.2  |  LOCKBOX REQUIREMENTS

Lockboxes are not required on all listings. You are only required to place an approved Supra lockbox on a property if you have placed another type of entry device on the property.

If any lockbox or other device enabling access to On Market listed property for real estate professionals and/or service providers is authorized by the seller and/or occumpant and is placed on or present on a property listed in the MLS, such lockbox or device must be approved by the MLS where the listing has been submitted. The authorized lockboxes sold by, leased by, or otherwise offered through the Association or MLS where the listing is submitted have been approved by the MLS (Kim User Group approved Supra Bluetooth LE lockbox). Unless expressly indicated otherwise by the MLS, for any other lockbox or device to be considered “approved,” use of it must provide reasonable, timely access to listed property such that:

REQUIREMENTS FOR alternative ENTRY DEVICES:

MLS RULES & REGULATIONS  >

CONTACT:

CCAR MLS Compliance Dept.
[email protected]

1.  Alternative entry devices must allow all participants and subscribers timely access to listing by reliance solely on data submitted to/residing on the MLS;

2.  Complete, accurate and stand-alone instructions are provided for accessing the listed property in the appropriate agent section on the MLS; and…

3.  It ensures that the lockbox or device will provide reasonable access to listed property with any information, code or key needed to access the contents of the lockbox/device to be made available or access to the property otherwise scheduled within four (4) hours of initial contact in the event the lockbox or device requires the participating member to obtain additional information to enable access (ex: “call listing agent for entry code”) with said 4 hour response obligation in effect every day from 8 AM to 6 PM.

Contra Costa Association of Realtors logo

13.2.2.  …CCAR MLS reserves the right to require that the device be submitted in advance for approval. The MLS may also revocke the approval and/or subject the participant to discipline if the device is used in a manner that fails to continue to satisfy this requirement. Failure to provide reasonable and timely access as required by this section will subject the listing agent to discipline and potential fines. More than one lockbox or access device may be used on a property only if it is approved (Kim User Group approved Supraq Bluetooth LE lockbox) where the listing is submitted.

Questions: Contact CCAR MLS Compliance Dept. at (925) 295-1270; [email protected].

| MLS RULES & REGULATIONS |

MLS Rules 7.5 – 7.6

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Keyboard with Waiver Button

MLS RULE 7.5-7.6  |  LISTING/WAIVER SUBMISSIONS

To avoid MLS compliance issues, provide CCAR with an executed SELM (Sellers Exclusion of Listing from MLS) within 3 days of obtaining the final signature on listing agreement, regardless of weekends.

Pro Tip: Add the SELM form to your Residential Listing Agreement templates so you never forget to include it in a transaction.

MLS Rule 7.5: Mandatory submission

Within 3 days after all necessary sellers’ signatures have been obtained on the listing or at the beginning date of the listing as specified in the contract, whichever is later, on any exclusive right to sell or seller reserved listing on 1-4-unit residential property and vacant lots located within the service area of the MLS, Broker Participants shall (1) input the listing to the service, or (2) submit a seller-signed exclusion in accordance with Section 7.6 (Exempted Listings) to the service. All necessary signatures are those needed to create an enforceable listing, which generally means all named signatories to the listing agreement. In the event there are known additional property owners not made signatory to the listing, listing broker shall disclose said fact on the service and state whether the event listing agent is prevented from complying with the 2-day time period due to seller’s delay in returning signed listing agreement, listing broker must submit the listing to the service within 2 days of receipt back from seller. The MLS may require listing broker to present documentation to the service evidencing seller’s delayed transmission. Only those listings that are within the service are of the MLS must be input. Open listings or listings of property located outside the MLS’s service area (see Section 7.7) are not required by the service, but may be input at the Broker Participant’s option.

| MLS RULES & REGULATIONS |

mls rule 7.6: Exempted listings

If the seller refuses to permit the listing to be disseminated by the service, the listing broker shall submit to the service a certification signed by the seller that the seller does not authorize the listing to be disseminated by the service. C.A.R. Standard From SELM may be used for this certification, but in any event, said exclusion shall include an advisory to seller that, in keeping the listing off the MLS, (1) real estate agents and brokers from other real estate offices, and their buyer clients who have access to the MLS may not be aware seller’s property is for sale, (2) seller’s property will not be included in the MLS’s download to various real estate internet sites that are used by the public to search for property listings, and (3) real estate agents, brokers and members of the public may be unaware of the terms and conditions under which seller is marketing the property, and (4) the reduction in exposure of the listing may lower the number of offers made and negatively impact the sales price.

| MLS RULES & REGULATIONS |

CONTACT:

CCAR MLS Compliance Dept.
[email protected]

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