Effective November 6, the “AREA” field lookup values will be updated to a single lookup value called “Listing”. This means that instead of selecting various “AREA” options, you will now see one “Listing” value. We want to ensure that you have a clear understanding of how this change will impact your workflow.

Action Required – Update Your Saved Searches
To avoid your clients receiving unnecessary email notifications, we kindly request you to update all your Active Saved Searches that currently use the “AREA” field. You can use the following alternative fields instead: “Map Search,” “City,” or “Zip Code.” By making these updates before November 6th, you will prevent your clients from being bombarded with emails due to the change.

Will the AREA field still be required while entering a listing?
No, this field will no longer be required for listing entry.

What alternative fields can you use?
1. Map Search
2. City
3. Zip Code

Why are we making this change?
The decision to update the “AREA” field was driven by several factors:

1. Data Compatibility: As we integrate data from various MLSs into Paragon, we face challenges in maintaining a one-to-one match with each MLS’s “AREA” definitions. Different MLSs may use different terms such as District, Neighborhood, or Subdivision for their “AREA” field.

2. Outdated Field Design: The “AREA” field and its locations were created almost two decades ago, and we recognize that it no longer aligns with current best practices and user expectations.

3. Ease of Use: Some agents reported encountering error messages when using the “AREA” field due to a lack of familiarity with it.

Why do I still see the AREA field in the MLS?
Although we understand that you might still see the “AREA” field within Paragon, please be assured that the only available value will be “Listing.” We acknowledge this limitation and have already requested our MLS Vendor to remove the field entirely in future enhancements.

Unique Areas:
For those unique “Area’s” such as Blackhawk, Rossmoor, Hayward Hills, etc.. You can leverage the “Zip Code” field for all but Rossmoor. For those agents who specialize in Rossmoor we have created a “Map Layer” solution for your searching needs. To utilize the “Map Layer”, open the map and click on “Open Map Layer Panel” icon and check the box for “ROSSMOOR – WALNUT CREEK” then run search or add to criteria.

We appreciate your cooperation and understanding during this transition. By embracing these changes, we can enhance the efficiency and accuracy of our MLS system, benefiting all members.