Consumers don’t understand the MLS
Research shows that only 24% of consumers have even a vague idea of what the MLS is, let alone how it benefits them. But as an industry, we rely on the MLS every day. It’s how we monitor what’s happening across the market, how we cooperate to get sales done, how we offer compensation. We know the value of the MLS, even if we take it for granted.
Help educate your clients
We need to educate consumers about how the MLS benefits them, and now there’s a new resource at your fingertips to do just that! CMLS has created a consumer marketing campaign to help you tell the MLS story in a way that enhances your value as a broker, agent or an MLS leader. Click here to access a variety of campaign materials that will help you help consumers understand the value of the MLS.