Broker.1.2 - Jun 2026 - CCARToday - Contra Costa Association of REALTORS

AI Update: The Future of Real Estate is Still Human

For many brokers and real estate professionals, keeping up with AI has started to feel like a full-time job. Every week seems to bring more rapid change and pressure to move faster and automate every part of the business.

It’s understandable that many feel overwhelmed, but there’s also good news hidden beneath all the noise: Brokers do not need to adopt every new AI tool to stay relevant.

Real estate has always been built on relationships, professional insight, experience, and trust. Technology can support those things, but it cannot replace them. While AI might help organize information faster and simplify repetitive tasks, it cannot replicate local expertise, negotiation instincts, empathy, or long-term client relationships.

To succeed in this fast-paced market does not require you to chase every new trend. Focus on adapting thoughtfully and use technology in ways that strengthen, not replace the human experience.

Read on for more AI insights…

News & Views

Avoid Formulaic AI-Generated Content. Focus On Authenticity

Consumers are tech-saavy and ignore generic AI-generated marketing content. It’s no secret. Real estate pros are using AI to automate everything they can to simplify repetitive and creative tasks. Problem is, everyone can now easily identify AI-generated content, and will ignore marketing that sounds mechanical and inauthentic. Recent Inman news reports help decipher what works and doesn’t work when agents use AI to communicate with the public. | LEARN WHAT TO AVOID WHEN USING AI IN YOUR BUSINESS >

CA Dept of Insurance Webinar Jun 17

Free webinar series designed to help consumers better understand important insurance topics. Invite your clients and colleagues to join an upcoming statewide webinar hosted by the California Department of Insurance. Featured guest panelists will review the current residential insurance landscape and give expert advice and counsel to all those seeking ways to better understand and access available insurance services–often the deal-breaker, or deal-maker in a transaction. | REGISTER NOW >

CCAR Brokers Want Legal, AI, Marketing, and Tech Support

CCAR’s Spring Broker Survey provided valuable insight into the challenges and priorities brokers are facing in today’s market. Check out the key findings that CCAR will use to help shape future programs, education, communication, and member services. | VIEW SURVEY RESULTS >

APRIL 2026 | MONTHLY MARKET rECAP

Contra Costa County’s April market showed stronger spring activity with rising inventory, increasing sales volume, faster-moving homes, and upward pressure on both list and sold prices. While annual appreciation remains modest to slightly negative in some metrics, current month-over-month trends suggest improving market momentum and continued competitive conditions for buyers.