CCARToday - Contra Costa Association of REALTORS

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September Education & Events

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AI / DATA / SOCIAL MEDIA

Virtual | 11:00 am – 12:00 pm | Safety in real estate extends beyond REALTOR® safety to protecting everyone involved in a transaction. As generative AI fuels increasingly sophisticated scams—with the FBI reporting more than $893 million in AI-related losses in 2025—REALTORS® need stronger verification and cybersecurity practices. By educating clients and making safety part of the client experience, REALTORS® can protect transactions, build trust, demonstrate their value, and earn lasting loyalty and referrals. | MORE + REGISTER >

Virtual | 1:00 – 2:00 pm | AI can streamline real estate marketing and operations, but it also creates serious legal and ethical risks. Learn how to use AI safely while avoiding Fair Housing violations, misrepresentation, NAR Code of Ethics issues, and client data/privacy breaches. | MORE + REGISTER >

Virtual | 10:00 – 11:00 am |$20 |  Energize your business with this high-energy, motivational course featuring expert coaching and practical strategies for today’s real estate professional. Explore ChatGPT and other leading AI tools, social media best practices, video marketing, Facebook advertising, SEO, blogging, Stories, Reels, and more—all designed to help you grow your business and stand out online. | MORE + REGISTER >

Virtual | 11:00 am – 12:00 pm | Learn how RPR Mobile AI CMA helps you create professional, client-ready CMAs from your phone in minutes. Use AI-scored comps, apply your own market expertise, develop pricing strategies, and send branded reports—all without opening a laptop. | MORE + REGISTER >

Virtual | 1:00 – 2:00 pm | Learn how to modernize your real estate business with digital-first workflows that improve efficiency and the client experience. Explore scalable processes for lead management, communications, paperless transactions, marketing, and smarter technology adoption. | MORE + REGISTER >

BROKERS & OFFICE MANAGERS

Virtual | 11:00 am – 12:30 pm | FREE | The California Association of REALTORS® hosts Industry Leader Town Halls twice a month to provide brokers and key brokerage staff to meet virtually with C.A.R. Leadership, C.A.R. staff and brokers throughout the state to discuss the latest information impacting real estate brokerages and transactions. Rotating list of guest speakers provides updates on the latest issues including transactional, legal, market and legislative issues. | MORE + REGISTER >

Virtual | 11:00 am – 12:30 pm | FREE | The California Association of REALTORS® hosts Industry Leader Town Halls twice a month to provide brokers and key brokerage staff to meet virtually with C.A.R. Leadership, C.A.R. staff and brokers throughout the state to discuss the latest information impacting real estate brokerages and transactions. Rotating list of guest speakers provides updates on the latest issues including transactional, legal, market and legislative issues. | MORE + REGISTER >

Virtual | 10:00 – 11:00 am | FREE | Learn how to protect clients and transactions from increasingly sophisticated real estate fraud. This session covers emerging fraud threats, best practices for reducing risk, tools to help agents prevent scams, and ways your brokerage can support disaster recovery through the REALTORS® Relief Foundation. | MORE + REGISTER >

COMMERCIAL REAL ESTATE

Virtual | 11:00 am – 12:00 pm | Discover how RPR’s commercial tools can help you find listings, analyze demographics and consumer spending, access traffic and tenant data, identify business opportunities, and create professional client reports. Whether you’re new to commercial real estate or an experienced practitioner, learn how to leverage RPR data and AI-powered insights to better serve clients and grow your business. | MORE + REGISTER >

CMAs

Virtual | 2:00 – 4:00 pm | FREE | Learn how to create professional CMA reports, property flyers, and buyer tour packets with Cloud CMA. This class also covers lead generation tools, virtual listing presentations, and strategies to help you demonstrate your value and win more listings. | MORE + REGISTER >

FINANCING / MORTGAGE

Virtual | 10:00 – 12:45 1m | FREE | Learn how to help clients achieve affordable, sustainable homeownership through financial literacy, financing options, down payment assistance programs, and homebuyer education. This program provides REALTORS® with practical tools and resources to better serve first-time buyers, renters, past homeowners, and families planning for future homeownership. | MORE + REGISTER >

Virtual | 10:00 – 11:00 1m | FREE | Join Padi Goodspeed once a month to learn the truth behind the headlines and interpret the news in a way that matters most, for you and your clients! | MORE + REGISTER >

FORMS / REPORTS

Virtual | 1:00 – 2:00 pm | FREE | Learn advanced tools in Lone Wolf Transactions zipForm and Transact to streamline your workflow, manage complex transactions, customize templates and checklists, organize offers, and track transaction activity more efficiently. | MORE + REGISTER >

LEGAL & RISK MANAGEMENT

Live Virtual | 1:30 – 2:30 pm |  California’s Structural Pest Control Board regulates and licenses the structural pest control industry to protect the public. The seven-member Board includes four public representatives and three licensed industry members. | MORE + REGISTER >

Live Virtual | 10:00 am – 1:00 pm | $79 | Learn essential C.A.R. disclosure forms and requirements for residential transactions, including when disclosures are required, possible exemptions, and how proper disclosure can better serve clients and reduce liability. | MORE + REGISTER >

Live Virtual | 9:00 am – 11:00 am | FREE to Members | Attorney Shannon B. Jones joins us once again to bring us all up to speed on current legal issues that impact REALTORS® every day—from new liabilities to the kinds of actions and cases her office is seeing the most in recent months. You’ll also get quick updates from CCAR staff and leadership. | MORE + REGISTER >

LICENSE RENEWAL

Virtual | 9:30 am – 12:30 pm | $85 | Stay current and compliant with updates on California real estate laws, forms, buyer representation, compensation, disclosures, Fair Housing, ethics, risk management, and other essential topics for today’s real estate professional. | MORE + REGISTER >

Virtual | 9:30 am – 12:30 pm | $85 | Stay current and compliant with updates on California real estate laws, forms, buyer representation, compensation, disclosures, Fair Housing, ethics, risk management, and other essential topics for today’s real estate professional. | MORE + REGISTER >

MARKETING

Virtual | 11:00 am – 12:00 pm | FREE |  Learn more about CubiCasa, the go-to app used by thousands of real estate professionals every day to create floor plans in only 5 minutes. Greatly improve your listings and listing presentations – FOR FREE! We’ll talk about the benefits of adding a floor plan to your listing media, and how the technology works. | MORE + REGISTER >

Virtual | 1:00 – 2:00 pm | FREE |  Learn how to quickly create polished real estate videos with CapCut. Master easy editing, auto-captions, trending audio, transitions, and time-saving techniques for engaging Reels, TikToks, and YouTube Shorts. | MORE + REGISTER >

MLS

Virtual | Anytime | FREE |  Learn how to use Paragon’s Collaboration Center to enhance client communication and automate listing alerts. This course covers setting up client portals, managing buyer searches, tracking client feedback, receiving real-time notifications, and collaborating with buyers online from any device to deliver a more responsive, personalized experience. | MORE + REGISTER >

Virtual | 2:00 – 4:00 pm | FREE |  Get started with Paragon MLS for property searches, client collaboration, and business management. Learn how to customize your profile and settings, navigate the system, search properties, manage contacts, use the Collaboration Center, access integrations and member benefits, and work efficiently from any device. | MORE + REGISTER >

RPR – REALTORS PROPERTY RESOURCE

Virtual | 2:00 – 4:00 pm| FREE |  Learn how to use RPR® to access exclusive property data, search listings, create branded reports and CMAs, analyze comps, prospect neighborhoods, and use RPR Mobile. | MORE + REGISTER >

REALTOR SAFETY

Virtual | Anytime | $30 | Learn practical strategies to reduce risk and protect yourself and your clients, including safe property showings, open houses, situational awareness, data security, social media practices, and creating a culture of safety. | MORE + REGISTER >

Virtual | Anytime | $49 | Learn simple, practical safety strategies to reduce risk when working with buyers and sellers, hosting open houses, and marketing online—helping protect both you and your clients. | MORE + REGISTER >

Virtual | Anytime | $30 | Learn practical strategies to reduce risk and protect yourself and your clients, including safe property showings, open houses, situational awareness, data security, social media practices, and creating a culture of safety. | MORE + REGISTER >

Virtual | Anytime | $49 | Learn simple, practical safety strategies to reduce risk when working with buyers and sellers, hosting open houses, and marketing online—helping protect both you and your clients. | MORE + REGISTER >

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ON-DEMAND TRAINING VIDEOS

Education AT Your Fingertips

Post and Present like a Pro: Video calls. Phone calls. Or no calls at all. No matter how you stay connected with your clients, these tools make it simple and fun to communicate when you’re not in-person. Visit Share University >

CONTACT

Chris Dickson
Education Coordinator
(925) 295-9210
[email protected]

weekly MARKETING MEETINGS

Rossmoor Marketing Meeting ad + link to email contact
West County Marketing Group ad + link to contact email
RMA Marketing Group Ad + link to website

CCAR ANNUAL SPONSORS

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Broker.1.4 – Aug 2026

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CCAR Broker Brief Masthead

AUGUST 2026

|    July 2026 Market Stats    |

|    Help Agents Activate New Member Benefit    |

|    CCARhomes.com Training Aug 19    |

CCARhomes.com home page image on phone and laptop

Give Every Agent A Professional Digital Starting Point

A simple onboarding step can benefit new and established agents

Now newer agents don’t have to wait until they have the budget to establish a professional online presence, and more established agents can just add another property-search destination into their existing marketing because every CCAR  member now has access to an optional, free branded IDX website. Plus a personalized profile, property search covering 27 Northern California counties, automatic MLS listing updates, lead capture and mobile-friendly design.

CCARHOMES.COM >

Put It Into Practice

One of the easiest ways brokers can help agents get more value from the new CCAR member benefit is to make activation part of the office routine. Dedicate 15 minutes of an upcoming sales meeting to a simple activation check. Then encourage agents to add the link here clients will see it (such as their email signature, social profiles or buyer follow-up communications).

Help Agents Turn Free Tech Benefit Into A Client-Service Tool

One of the most practical applications of the optional new branded IDX website is also one of the simplest: give buyers the agent’s website as a place to search for homes. Clients can browse current MLS property, save searches, receive listing alerts and interact with lead-capture forms. Those activities create additional opportunities for the agent to understand what a buyer is interested in and follow up.

Brokers can reinforce this habit through coaching. Instead of ending a buyer consult

with, “I’ll send you some listings,” encourage agents to introduce their branded search site as part of the service they provide. For example: “I’ll set up your search, and I’m also going to give you my property-search website. You can use it anytime you want to explore the market, save properties and keep track of homes that interest you.”

That small change helps position the agent’s own professional brand at the center of the client’s search experience.

two men at computer
REGISTER FOR AUG 19 TRAINING >

A New Lead Arrives. What Next?

The new CCARhomes.com technology delivers an opportunity, but it’s the agent that still builds the relationship.

CCARHomes.com has an important distinction for agents: when a consumer discovers a property through the portal, the inquiry is routed directly to the listing agent rather than through a paid competing-agent advertising model. That’s valuable, but receiving an inquiry isn’t the same as converting one. This creates a useful coaching opportunity for brokers: establish a simple office standard for responding to digital inquiries.

3 Steps to Answer a Digital Inquiry

The integrated SaleCore CRM can also capture and organize leads generated through property inquiries, saved searches and contact forms, giving agents a central place to track interactions and property interests.

Try asking agents send themselves a test inquiry. Make sure they know where it appears, confirm notifications are working and practice how they would respond.

JULY 2026 | MONTHLY MARKET rECAP

Contra Costa’s July housing market remained seller-favored, but showed signs of cooling as the summer progressed. Sales activity and prices declined from June, while homes took longer to sell and buyers paid slightly less above asking price. Inventory continued to rise, giving buyers more options, though the market remained firmly tilted toward sellers.

  • New Listings: 1,326  ( ▼ 1.3% MoM )
  • Sales: 820  ( ▼ 13.8% MoM)
  • Speed of sales: 17 DOM ( ▲ 21.4% MoM )
  • Median sold price: $806,000 ( ▼5.2% MoM )
  • Sold-to-list price ratio: 101.3% ( ▼ 0.8% MoM )
  • Pending Sales: 725  (▼ 8.0% MoM)

|  VIEW + DOWNLOAD JULY 2026 MARKET REPORT >

QUICK LINKS

PARAGON STATS    |

RPR STATISTICS    |

INFOSPARKS STATS    |

C.A.R. STATISTICS    |

NAR STATISTICS

CCAR ANNUAL SPONSORS

LeadHax logo/link

District 5 Reyes – Aug 26

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A Message From
Victor Reyes
Director, District 5 Liaison
(510) 260-4384

Dear Friends & Colleagues,

One of the greatest strengths of CCAR membership is having access to resources that help you adapt, grow, and better serve your clients.

This month, we’re excited to introduce a new member benefit designed to support your business with a professional property search website and tools that can help strengthen your online presence. Whether you’re building your business, expanding your marketing, or simply looking for another way to connect with clients, we hope you’ll take advantage of everything this new resource has to offer.

As always, thank you for being part of our REALTOR® community. We’re proud to support your success.

Warm Regards,

Victor

Enhanced Experience For You and Your Clients

Whether you’re working with first-time buyers, seasoned sellers, or long-term prospects, your website becomes another place to build relationships while providing clients with a reliable, MLS-powered home search experience. Your new member benefit includes:

  • A branded property search website you can personalize with your business and contact information.
  • Access to listings throughout the NorCal MLS Alliance, giving clients a comprehensive regional search experience.
  • Direct consumer inquiries through your branded website, helping reinforce your relationship with prospective clients.
  • Integrated CRM and marketing tools to help organize contacts, stay in touch, and nurture opportunities over time.
  • Optional premium features for members who want to expand their marketing capabilities as their business grows.
LEARN MORE >

Customizable Marketing and Client Management Tool 

Every agent runs their business differently. Some are focused on growing their sphere of influence. Others want a professional online presence without building a website from scratch. Many simply want another way to stay connected with clients after the first conversation. This member benefit is designed to support all of those goals while giving you another trusted resource you can confidently share with buyers and sellers. | LEARN MORE >

Days
Hours
Minutes
Seconds

A NEW MEMBER BENEFIT
To Support Your Business

MLS-Powered Search Portal Will Help Generate Leads, Manage Clients, Keep Your Brand Front and Center

Today’s consumers begin almost every home search online. As REALTORS®, one of the biggest challenges isn’t finding listings—it’s ensuring clients continue working with you throughout that search.

Beginning this month, CCAR is introducing a new member benefit designed to help strengthen your online presence and make it easier for consumers to connect directly with you.

Every CCAR member can activate a complimentary branded IDX website featuring listings from across the NorCal MLS Alliance, giving you another professional resource to support your business.

We’re Here to Help

CCAR will offer a live (virtual) training session on August 19 to help you activate your website, customize your branding, understand the CRM and marketing tools, and learn practical ways to incorporate the platform into your daily business.

new IDX search member benefit training ad

CCAR ANNUAL SPONSORS

LeadHax logo/link

District Wilson – Aug 26

by


A Message From
Rolanda Wilson
Director, District 4 Liaison
(510) 244-0085

Dear Friends & Colleagues,

One of the greatest strengths of CCAR membership is having access to resources that help you adapt, grow, and better serve your clients.

This month, we’re excited to introduce a new member benefit designed to support your business with a professional property search website and tools that can help strengthen your online presence. Whether you’re building your business, expanding your marketing, or simply looking for another way to connect with clients, we hope you’ll take advantage of everything this new resource has to offer.

As always, thank you for being part of our REALTOR® community. We’re proud to support your success.

Warm Regards,

Rolanda

Enhanced Experience For You and Your Clients

Whether you’re working with first-time buyers, seasoned sellers, or long-term prospects, your website becomes another place to build relationships while providing clients with a reliable, MLS-powered home search experience. Your new member benefit includes:

  • A branded property search website you can personalize with your business and contact information.
  • Access to listings throughout the NorCal MLS Alliance, giving clients a comprehensive regional search experience.
  • Direct consumer inquiries through your branded website, helping reinforce your relationship with prospective clients.
  • Integrated CRM and marketing tools to help organize contacts, stay in touch, and nurture opportunities over time.
  • Optional premium features for members who want to expand their marketing capabilities as their business grows.
LEARN MORE >

Customizable Marketing and Client Management Tool 

Every agent runs their business differently. Some are focused on growing their sphere of influence. Others want a professional online presence without building a website from scratch. Many simply want another way to stay connected with clients after the first conversation. This member benefit is designed to support all of those goals while giving you another trusted resource you can confidently share with buyers and sellers. | LEARN MORE >

Days
Hours
Minutes
Seconds

A NEW MEMBER BENEFIT
To Support Your Business

MLS-Powered Search Portal Will Help Generate Leads, Manage Clients, Keep Your Brand Front and Center

Today’s consumers begin almost every home search online. As REALTORS®, one of the biggest challenges isn’t finding listings—it’s ensuring clients continue working with you throughout that search.

Beginning this month, CCAR is introducing a new member benefit designed to help strengthen your online presence and make it easier for consumers to connect directly with you.

Every CCAR member can activate a complimentary branded IDX website featuring listings from across the NorCal MLS Alliance, giving you another professional resource to support your business.

We’re Here to Help

CCAR will offer a live (virtual) training session on August 19 to help you activate your website, customize your branding, understand the CRM and marketing tools, and learn practical ways to incorporate the platform into your daily business.

new IDX search member benefit training ad

CCAR ANNUAL SPONSORS

LeadHax logo/link

District 4 Stokley – Aug 26

by


A Message From
Joe Stokley
Director, District 4 Liaison
(925) 878-1603

Dear Friends & Colleagues,

One of the greatest strengths of CCAR membership is having access to resources that help you adapt, grow, and better serve your clients.

This month, we’re excited to introduce a new member benefit designed to support your business with a professional property search website and tools that can help strengthen your online presence. Whether you’re building your business, expanding your marketing, or simply looking for another way to connect with clients, we hope you’ll take advantage of everything this new resource has to offer.

As always, thank you for being part of our REALTOR® community. We’re proud to support your success.

Warm Regards,

Joe

Enhanced Experience For You and Your Clients

Whether you’re working with first-time buyers, seasoned sellers, or long-term prospects, your website becomes another place to build relationships while providing clients with a reliable, MLS-powered home search experience. Your new member benefit includes:

  • A branded property search website you can personalize with your business and contact information.
  • Access to listings throughout the NorCal MLS Alliance, giving clients a comprehensive regional search experience.
  • Direct consumer inquiries through your branded website, helping reinforce your relationship with prospective clients.
  • Integrated CRM and marketing tools to help organize contacts, stay in touch, and nurture opportunities over time.
  • Optional premium features for members who want to expand their marketing capabilities as their business grows.
LEARN MORE >

Customizable Marketing and Client Management Tool 

Every agent runs their business differently. Some are focused on growing their sphere of influence. Others want a professional online presence without building a website from scratch. Many simply want another way to stay connected with clients after the first conversation. This member benefit is designed to support all of those goals while giving you another trusted resource you can confidently share with buyers and sellers. | LEARN MORE >

Days
Hours
Minutes
Seconds

A NEW MEMBER BENEFIT
To Support Your Business

MLS-Powered Search Portal Will Help Generate Leads, Manage Clients, Keep Your Brand Front and Center

Today’s consumers begin almost every home search online. As REALTORS®, one of the biggest challenges isn’t finding listings—it’s ensuring clients continue working with you throughout that search.

Beginning this month, CCAR is introducing a new member benefit designed to help strengthen your online presence and make it easier for consumers to connect directly with you.

Every CCAR member can activate a complimentary branded IDX website featuring listings from across the NorCal MLS Alliance, giving you another professional resource to support your business.

We’re Here to Help

CCAR will offer a live (virtual) training session on August 19 to help you activate your website, customize your branding, understand the CRM and marketing tools, and learn practical ways to incorporate the platform into your daily business.

new IDX search member benefit training ad

CCAR ANNUAL SPONSORS

LeadHax logo/link