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Weekly Jolt – 082625

by

CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER     |     August 26, 2025
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CCAR Offices Closed: Mon., Sep. 1
in observance of Labor Day

Top News

•  YPN Real Estate Trivia Night – This Thu.
•  Earn Your Green Designation FREE – Sep. 17 & 18
•  Risk Management Seminar and C.A.R. Update – Sep. 24
•  Save the Date: CCAR Broker Townhall, The Big Event
   Membership Meeting, and Oktoberfest Affiliate Faire

•  C.A.R.: Financing the Dream of Homeownership – Sep. 4
•  WCR September Events

CCAR Brokers and Office Managers: please check your email from Mon., Aug. 25 ~3:30pm for the Broker Town Hall
registration and survey links.

MLS Updates

•  Take Control of Your Listing Photos with the “Mark Private”
    Feature

•  Realtor.com Launches New Agent Search Sep. 3
•  MLS Rule Changes – Sep. 24

Upcoming Education


Modern Mortgages for Modern Clients
Online Anytime 

Agents SEO Strategies
Online Anytime 

Own the Rental Market: Streamline, Scale & Succeed w/ RentSpree

Wed., Aug. 27  |  11:00am – 12:00pm

WomanUP!® Live Show

Wed., Aug. 27  |  11:00am – 12:00pm

Paragon Connect: Hotsheets
Thu., Aug. 28  |  11:00am – 11:45am

DRE License Renewal Crash Course
Fri., Aug. 29  |  9:30am – 12:00pm

Intro to RPR – Searches, Stats, Reports & More!
Fri., Aug. 29  |  2:00pm – 4:00pm

dotloop: Basic Training

Mon., Sep. 1  |  10:00am – 11:00am

zipForm: Create a Listing Transaction
Tue., Sep. 2  |  10:00am – 11:00am

RealReports – Product Update
Thu., Sep. 4  |  10:00am – 11:00am

Steps to Financing the Dream of Homeownership
Thu., Sep. 4  |  10:00am – 1:00pm

MLS: Intro to Paragon MLS
Thu., Sep. 4  |  2:00pm – 4:00pm

Welcome to RPR! Tools, Tips, & Skills Every Agent Needs
Mon., Sep. 8  |  11:00am – 12:00pm

MLS: How to Add & Maintain a Listing in Paragon
Mon., Sep. 8  |  2:00pm – 4:00pm

zipForm – Create a Purchase Transaction
Tue., Sep. 9  |  10:00am – 11:00am

Legal Webinar – A Conversation with the DRE
Tue., Sep. 9  |  1:30pm – 2:30pm

10X Your Business: The Fastest Way to Turn Lookers Into Closers
Wed., Sep. 10  |  10:00am – 11:00am

Cloud CMA: How to Create a CMA
Wed., Sep. 10  |  10:00am – 11:00am

Finish Strong: 4th Quarter Strategies for Real Estate Success
Wed., Sep. 10  |  10:00am – 11:30am

Crack to Code of Pricing: Nail CMAs w/ RPRs Data-Driven Tools
Thu., Sep. 11  |  9:00am – 10:00am

MLS: Set It & Forget It! Auto Emails Using Collab Center
Thu., Sep. 11  |  2:00pm – 4:00pm

C.A.R. Townhall for Brokers/Managers
Fri., Sep. 12  |   11:00am – 12:30pm

 OnlineEd Offers CA Salespersons
A Fast Track to Becoming Brokers

California Salespersons now have a new path to becoming Brokers with OnlineEd’s fully interactive, online courses. These textbook-free courses are designed to be mobile-friendly and comprehensive, offering a convenient way to advance to a Broker Licensee.
REGISTER NOW >>

 Online Continuing Education

Visit the CCAR Calendar to view/register for additional online training opportunities.

YPN Spotlight

CCAR 3rd Annual YPN Trivia Night!
August 28  |  5:00pm – 8:00pm


Side Gate Brewery  •  Concord
Food, Beer, Wine, and FUN!
Featuring Hotcock Chicken Food Truck

REALTOR® ACTION FUND (RAF)

The RAF supports political activities at the local, state, and national levels. It gives REALTORS® the financial resources needed to advocate for policies which protect property rights and REALTORS®​ ability to effectively conduct their business.

 






Contribute Today >>

+ CCAR CALENDAR

CCAR Broker Townhall  |  Virtual via Zoom
Wed., Sep. 10  |  1:00pm – 2:30pm

CCAR Brokers and Office Managers: please check your email from Mon., Aug. 25 ~3:30pm for the registration and survey links.

CCAR’s BIG EVENT!  |  Lesher Center for the Arts
Wed., Oct. 15  |  8:30am – 12:30pm

Oktoberfest Affiliate Faire  |  Lafayette Library
Wed., Oct. 22  |  5:00pm – 7:00pm

Financing the Dream of Homeownership – Sep. 4

Unlock the keys to homeownership at Steps toward Homeownership: Financing the Dream on Sep 4 from 10am – 12:45pm! Learn how to guide buyers through financing expectations, down payment assistance, and loan options—while gaining REALTOR® insights to support clients without taking on extra roles.
Register Here >>

Women’s Council of REALTORS® September Events

   

Last Chance to Save $$$ on Tickets!
YPN Trivia Night is This Thursday – Aug. 28

Get ready for an evening of fun, laughter, and friendly competition as CCAR YPN hosts its 3rd Annual Real Estate Trivia Night this Thu, Aug 28, from 5 – 8pm at Side Gate Brewery in Concord. This exciting event is the perfect opportunity to put your real estate knowledge to the test, connect with colleagues, and enjoy a lively night out. Advance tickets are just $25 and include two complimentary drink tickets! Enjoy delicious eats from the Hotcock Chicken Food Truck—famous for its mouthwatering fried chicken—and compete for exciting prizes with your team.

With Side Gate Brewery’s welcoming atmosphere, great food, cold beer, and the chance to meet new people while having a blast, this is one event you won’t want to miss. Whether you’re a trivia enthusiast or just looking for a fun night with fellow industry pros, we hope to see you there!

More Information & Tickets >>

Earn Your NAR Green Designation – FREE Training Sep. 17–18

Stand out with specialized knowledge in energy-efficient, sustainable homes! Join us for a FREE two-day NAR Green Designation Training on September 17–18, 9am – 4:30pm, at CCAR in Walnut Creek. Learn how to help clients identify green features, access rebates and certifications, and market resource-efficient homes.

Day one focuses on The Resource-Efficient Home, covering retrofits, remodels, renovations, and new home construction.

Day two centers on Representing Buyers and Sellers of Resource-Efficient Homes, with practical strategies for marketing and advocacy.

Attendees must complete both full days to earn the NAR Green Designation.

REGISTER >>

Read More >>
risk management

Risk Management Seminar & C.A.R. Update – Sep. 24

Join us on Sep. 24 from 9am – noon for an exclusive Risk Management Seminar and C.A.R. Update via Zoom.

Leading Real Estate attorney Shannon B. Jones will cover the most current legal issues impacting REALTORS®, including emerging liabilities, recent case trends, and the types of actions her office is seeing most frequently. You will gain practical insights to better protect yourself and businesses, while also receiving important updates from CCAR staff and leadership.

This seminar is free to CCAR members and available to non-members for $35.

Don’t miss this valuable opportunity to strengthen your knowledge, stay compliant, and reduce your risk exposure in today’s evolving real estate market.

REGISTER ON THE CCAR CALENDAR >>

Read More >>
Realtor.com Launches New Agent Search Sep. 3

Realtor.com is rolling out a new agent search experience that highlights REALTORS® and makes it easier for consumers to connect. Member profiles will be prioritized for relevancy and completeness, with optional paid enhancements for added visibility. NAR worked closely with Realtor.com to ensure members are clearly identified, differentiated, and receive preferential placement over non-members. The update replaces the stand-alone Find-a-REALTOR® search, with a soft launch on August 27 and full deployment by September 3. Consumer inquiries will continue to be delivered directly to NAR members, free of charge.

For questions, member may contact [email protected] or 800.878.4166

Upcoming MLS Rule Changes – Effective Sep. 24

On Sep. 24, several important updates to the MLS Rules will take effect, reflecting the July revisions from C.A.R.’s model MLS rules. These updates are being made to bring California’s rules into alignment with recent policy changes adopted by the National Association of REALTORS® (NAR).

The upcoming revisions include:

  • Seller Options Policy Compliance: Updates will ensure compliance with NAR’s Multiple Listing Options for Sellers Policy. Most changes are mandatory for MLSs, though the option to incorporate Delayed Marketing Exempt Listings remains optional.
  • IDX and VOW Rule Updates: Revisions will address new NAR requirements on the co-mingling of MLS and non-MLS data, as approved by the NAR Board of Directors at the 2025 Midyear Meeting. These changes are mandatory.
  • Other Updates:
    • Section 5.1.4 (Book Fees) will be removed, as MLSs no longer produce physical listing books.
    • Section 7.20 (Auction Listings) will be revised to eliminate an inaccurate reference and clarify the definition of a reserve auction.

These revisions are designed to ensure consistency, compliance, and clarity across MLS operations statewide while aligning with national policy.
Read More >>

 

Take Control of Your Listing Photos with the
“Mark Private” Feature

Did you know that CCAR MLS Participants and Subscribers have the ability to mark listing photos as “Private” – giving you more control over how your listing images are shared. When photos are marked as Private, they remain visible within the MLS but are not distributed to public-facing websites.

We encourage you to retain photos on your listings until they are marked Sold in the MLS. Photos are an important part of a listing’s history and serve several key purposes.

This feature is especially valuable for members who rely on listing photos for comparables, appraisal, and research purposes, allowing you to preserve MLS access while protecting seller privacy and marketing strategy.

How to Mark Photos as Private:

  1. Go to your listing under LISTINGS → Maintain Listing
  2. Click on Add/Edit Pictures
  3. Select the photos you want to mark as Private
  4. Click ‘Mark Private’ in the top menu bar
  5. Click Save and exit your listing

For questions or assistance, please contact CCAR Member Services at 925.295.1270.

CCAR ANNUAL SPONSORS

LeadHax logo/link

Own the Rental Market: Streamline, Scale, & Succeed with RentSpree – Aug. 27

by

RentSpree, a CCAR Member benefit helps streamline the rental process for landlords and tenants. It offers online rental applications, tenant screening services, and rent payment solutions. Essentially, it simplifies tasks like background checks, credit reports, and rent collection, making the rental experience more efficient and secure.

Aug. 27  |  11am – 12pm |  Live Webinar

This exclusive webinar for Contra Costa REALTORS® Members is designed to give you the tools and confidence to simplify your leasing process and elevate your rental business. With RentSpree, you’ll learn how to cut down on paperwork, save valuable time, and attract qualified tenants who are the right fit for your properties.

Whether you’re just managing a few rentals or overseeing a growing portfolio, this session will show you how to integrate RentSpree seamlessly with your MLS tools to streamline applications, run secure tenant screenings, and keep all your leasing activity organized in one place.

You’ll also gain insights into today’s competitive Contra Costa rental market—where demand is high and expectations are even higher—and discover practical ways to stay ahead of the curve. By the end of the webinar, you’ll walk away with actionable strategies to boost efficiency, improve tenant relations, and set yourself up for long-term growth and success.

REGISTER!

MLS Rules & Regulations Changes – Effective Sep. 24

by

On September 24, several important updates to the MLS Rules will take effect, reflecting the July revisions from C.A.R.’s model MLS rules. These updates are being made to bring California’s rules into alignment with recent policy changes adopted by the National Association of REALTORS® (NAR).

These revisions are designed to ensure consistency, compliance, and clarity across MLS operations statewide while aligning with national policy.

Changes noted in red.

5.1.4 Book Fees: If applicable, the participant shall be responsible for book fees for each MLS book the participant wishes to lease. The participant may not obtain more MLS books than the total number of subscribers affiliated with the participant.

7.5 Mandatory Submission.
Within 1 business day of marketing or advertising a property to the public or within 2 days after all necessary signatures of the seller(s) have been obtained on the listing or at the beginning date of the listing as specified in the contract, whichever is later, on any exclusive right to sell or seller reserved listing agreement for the sale of one to four unit residential property and vacant lots located within the service area of the MLS, Broker Participants must input the listing to the service for cooperation with other Participants. Public marketing or advertising includes, but is not limited to, conveying or displaying any information about the property or its availability for sale through or on any: windows, signs, public facing websites, social media, brokerage or franchise operated websites (including IDX and VOW), digital communications marketing (ex: email, text or phone blasts, social media messaging), multi-brokerage or franchise listing sharing networks, flyers or written material or on any applications available to the public or through conducting an open house. The public would include anyone outside the broker(s) and agent(s) licensed within a single listing brokerage and their clients, as further described in Section 7.6). Only those listings that are within the service area of the MLS must be input.  Open listings, rental listings or listings of property located outside the MLS’s service area (see Section 7.7) are not required by the service, but may be input at the Broker Participant’s option

7.6 Exempted Listings Multiple Listing Options for Sellers
If the seller refuses to permit the listing to be disseminated by the service on any exclusive right to sell or seller listing agreement for the sale of one to four unit residential property and vacant lots located within the service area of the MLS, the listing broker shall submit to the service within 3 days after all necessary signatures of the seller(s) have been obtained on the listing agreement or at the beginning date of the listing as specified in the contract, whichever is later, a certification signed by the seller stating that the seller instructs listing broker to do no public marketing or advertising (as public marketing or advertising is defined in Section 7.5), that the only scope of permissible promotion of the property will occur internally within the brokerage and consist of direct one-on-one communication between the listing broker and licensees affiliated with the listing broker and their respective clients (i.e. “office exclusive”) and that seller refuses to authorize the listing to be disseminated by the service. C.A.R. Standard Form SELM and/or RLA may be used for this certification, but in any event, said certificate shall include the aforementioned required statements as well as an advisory to seller that, in keeping the listing off the MLS (1) real estate agents and brokers from other real estate offices, and their buyer clients, who have access to the MLS may not be aware seller’s property is for sale; (2) seller’s property will not be included in the MLS’s download to various real estate internet sites that are used by the public to search for property listings; (3) real estate agents, brokers and members of the public may be unaware of the terms and conditions under which seller is marketing the property; and (4) any reduction in exposure of the property may lower the number of offers made negatively impact the sale price. In the event listing broker commences any public marketing or advertising on an exempted listing, submission to the MLS for dissemination is required within (1) one business day thereafter in accordance with Section 7.5.

7.6.1. Office Exclusive.
A seller may choose an “office exclusive” marketing option for any exclusive right to sell or seller reserved listing agreement for the sale of one to four unit residential property and vacant lots located within the service area of the MLS. An “office exclusive” is a listing where the seller has directed the listing broker to not publicly market their property and to not disseminate it through the MLS to other MLS Participants and Subscribers. For “office exclusive” listings, the listing broker shall submit to the service within 1 business day after all necessary signatures of the seller(s) have been obtained on the listing agreement or at the beginning date of the listing as specified in the contract, whichever is later, a certification signed by the seller stating that the seller instructs listing broker to do no public marketing or advertising (as public marketing or advertising is defined in Section 7.5), and that seller refuses to authorize the listing to be disseminated by the service. In the event listing broker commences any public marketing or advertising on an “office exclusive” listing, submission to the MLS for dissemination is required within one (1) business day thereafter in accordance with Section 7.5.

7.6.2. Exempt Listing Disclosure.
The filing of an exempt listing with the MLS must be pursuant to a certification, signed by the seller, obtained by the listing broker which includes:(i) disclosure about the professional relationship between the Participant and the seller; (ii) acknowledgement that the seller understands the MLS benefits they are waiving with the exempt listing, such as broad and immediate exposure of their listing through the MLS; and (iii) confirmation of the seller’s decision that their listing not be publicly marketed and disseminated by the MLS to other MLS Participants and Subscribers as an office exclusive listing. C.A.R. Standard Form MLSA and/or RLA may be used for this disclosure.

7.21 Auction Listings. 
Only auction listings which comply with these MLS Rules and Regulations, including, but not limited to Sections 7.12 and 7.13,  may be submitted to the service. Auction listings entered into the MLS system shall have listing contracts as required under these rules, be clearly labeled as auction listings, and provide all the terms and conditions of the auction. Reserve auctions (i.e., auctions where sellers have a secret minimum price they do not disclose to the bidders and where the sellers reserve the right to accept or reject the highest bid) are not permitted on the MLS. Auction listings shall further specify the following:

(a)          The list price, which shall be seller’s minimum acceptable bid price;
(b)          The date, time and place of the auction;
(c)          All required procedures for Participants/Subscribers to register their representation of a potential bidder;
(d)          The amount of the buyer’s premium charged by the auction and any additional fees, if any;, to be placed in the public remarks;
(e)          The time or manner in which potential bidders may inspect the listed property;
(f)           Whether or not the seller will accept a purchase offer prior to the scheduled auction; and
(g)          Any other material rules or procedures for the auction.
(h)          Unless otherwise noted, the above information must be specified in confidential remarks and/or associated documents.

Subsections (b) through (g) above shall not appear in a listing’s public remarks.

7.12 No Compensation Specified on MLS Listings.
Participants, Subscribers, and their sellers are prohibited from making offers of compensation to buyer brokers and other buyer representatives in the MLS. Participants and Subscribers are prohibited from disclosing in the MLS, in any way, the total commission negotiated between the seller and the listing broker, or total broker compensation (i.e. combined compensation to both listing brokers and buyer brokers). The MLS reserves the right to remove a listing from the MLS database that does not conform to the requirements of this section. This rule does not prevent sellers from offering buyer concessions on the MLS so long as such concessions are not limited to or conditioned on the retention of or payment to a Buyer Broker or other buyer representative. 

12.16 Use of Listing Information on Internet.
(n) Co-Mingling. A Broker Participant or R.E. Subscriber may co-mingle listings through IDX from this MLS with listings from other MLS sources on its IDX display, provided all such displays are consistent with these IDX rules, and the MLS Participant (or MLS subscriber) holds participatory rights in those MLSs. Co-mingling is the ability for a visitor to the website to execute a single property search of multiple IDX feeds resulting in the display of IDX information from each of the MLSs on a single search results page; and that Participants may display listings from each IDX feed on a single webpage or display. Listings obtained from other MLSs must display the source from which each such listing was obtained. Displays of minimum information (e.g. a oneline or thumbnail search result, text messages, “tweets”, etc of two hundred (200) characters or less) are exempt from this requirement but only when linked directly to a display that includes all required disclosures. Audio delivery of listing content is exempt from this disclosure requirement only when all required disclosures are subsequently delivered electronically to the registered consumer performing the property search or linked to through the device’s application.

12.19 Virtual Office Websites.
12.19.22: A Participant shall cause any listing displayed on his or her VOW that is obtained from other sources, including from another MLS or from a broker not participating in the MLS, to identify the source of the listing.

12.19.23: A Participant shall cause any listing displayed on his or her VOW obtained from other sources, including from another MLS or from a broker not participating in the MLS, to be searched separately from listings in the MLS.

Weekly Jolt – 081925

by

CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER     |     August 19, 2025
Facebook Instagram Youtube
Top News

•  YPN Real Estate Trivia Night – Aug. 28
•  Own the Rental Market with RentSpree – Aug. 27
•  Earn Your Green Designation FREE – Sep. 17 & 18
•  Save the Date: CCAR Broker Townhall & The Big Event
   Membership Meeting

•  WCR: Celebrate, Connect & Collaborate – Aug. 21
•  C.A.R.: Financing the Dream of Homeownership – Sep. 4

MLS Updates

•  MLS Rule Changes – Sep. 24
•  Upcoming Paragon Changes – Aug. 25

Ethics Corner

•  The REALTOR® Code of Ethics: Article 15

Upcoming Education

Insurance
Wed., Aug. 20 | 10:00am – 11:00am

Intro to Cloud CMA
Wed., Aug. 20 | 2:00pm – 4:00pm

The Truth Behind the Headlines
Thu., Aug. 21 | 10:00am – 11:00am

dotloop: Advanced Training
Thu., Aug. 21 | 2:00pm – 3:00pm

Developing Your Commercial Real Estate Business
Fri., Aug. 22 | 12:00am – 12:00am

Supra Showing Management Q&A Essentials
Fri., Aug. 22 | 8:00am – 9:00am

C.A.R. Townhall for Brokers/Managers
Fri., Aug. 22 | 11:00am – 12:30pm

Paragon Connect: Collab Center App

Mon., Aug. 25  |  11:00am – 11:45am

Intro to zipForm: Transaction Management Software

Mon., Aug. 25  |  2:00pm – 4:00pm

Blueprint for a Memorable Real Estate Brand

Tue., Aug. 26  |  10:00am – 11:00am

Cloud CMA: Navigate Pre-Built Pages & Templates

Tue., Aug. 26  |  10:00am – 11:00am

CubiCasa 101: Learn to Create Free & Easy Floorplans

Tue., Aug. 26  |  11:00am – 12:00pm

Own the Rental Market: Streamline, Scale & Succeed w/ RentSpree

Wed., Aug. 27  |  11:00am – 12:00pm

WomanUP!® Live Show

Wed., Aug. 27  |  11:00am – 12:00pm

Paragon Connect: Hotsheets
Thu., Aug. 28  |  11:00am – 11:45am

Intro to RPR – Searches, Stats, Reports & More!
Thu., Aug. 28  |  2:00pm – 4:00pm

DRE License Renewal Crash Course
Fri., Aug. 29  |  9:30am – 12:00pm

 OnlineEd Offers CA Salespersons
A Fast Track to Becoming Brokers

California Salespersons now have a new path to becoming Brokers with OnlineEd’s fully interactive, online courses. These textbook-free courses are designed to be mobile-friendly and comprehensive, offering a convenient way to advance to a Broker Licensee.
REGISTER NOW >>

 Online Continuing Education

Visit the CCAR Calendar to view/register for additional online training opportunities.

YPN Spotlight

CCAR 3rd Annual YPN Trivia Night!
August 28  |  5:00pm – 8:00pm


Side Gate Brewery  •  Concord
Food, Beer, Wine, and FUN!
Featuring Hotcock Chicken Food Truck

REALTOR® ACTION FUND (RAF)

The RAF supports political activities at the local, state, and national levels. It gives REALTORS® the financial resources needed to advocate for policies which protect property rights and REALTORS®​ ability to effectively conduct their business.

 






Contribute Today >>

+ CCAR CALENDAR

CCAR Broker Townhall  |  Virtual via Zoom
Wed., Sep. 10  |  1:00pm – 2:30pm

CCAR’s BIG EVENT!  |  Lesher Center for the Arts Wed., Oct. 15  |  8:30am – 12:30pm

WCR: Celebrate, Connect, & Collaborate – Aug. 21

Join WCR this Thursday from 3–6pm at Side Gate Brewery in Concord for their Mix & Mingle: Celebrate, Connect, and Collaborate event. Network with REALTORS® and industry leaders, enjoy refreshments, and grab delicious bites from La Kura Food Truck. Don’t miss this fun afternoon of connections and community!
Free Tickets >>

C.A.R.: Financing the Dream of Homeownership – Sep. 4

Unlock the keys to homeownership at Steps toward Homeownership: Financing the Dream on Sep 4 from 10am – 12:45pm! Learn how to guide buyers through financing expectations, down payment assistance, and loan options—while gaining REALTOR® insights to support clients without taking on extra roles.
Register Here >>

Beer, Bites & Bragging Rights!
YPN Trivia Night is Back – Aug. 28

Get ready for an evening of fun, laughter, and friendly competition as CCAR YPN hosts its 3rd Annual Real Estate Trivia Night on Thu, Aug 28, from 5 – 8pm at Side Gate Brewery in Concord. This exciting event is the perfect opportunity to put your real estate knowledge to the test, connect with colleagues, and enjoy a lively night out. Advance tickets are just $25 and include two complimentary drink tickets to kick off the evening. Enjoy delicious eats from the Hotcock Chicken Food Truck—famous for its mouthwatering fried chicken—and compete for exciting prizes with your team.

With Side Gate Brewery’s welcoming atmosphere, great food, cold beer, and the chance to meet new people while having a blast, this is one event you won’t want to miss. Whether you’re a trivia enthusiast or just looking for a fun night with fellow industry pros, we hope to see you there!

More Information & Tickets >>

 

Own the Rental Market: Streamline, Scale, & Succeed with RentSpree – Aug. 27

Join us on Tue, Aug. 27 at 11:00am for an exclusive webinar designed for Contra Costa REALTORS® members. This session will show you how RentSpree can simplify your leasing process and help you succeed in today’s competitive rental market. You’ll learn how to streamline workflows with automated applications and secure tenant screening, attract higher-quality tenants while keeping pace with rising rent expectations, and integrate RentSpree with local MLS tools to centralize leasing activity. Whether you’re managing a few rentals or scaling a larger portfolio, this webinar will give you the tools to adapt, grow, and thrive in a high-demand, high-reward market.

Don’t miss this opportunity—reserve your spot today!

REGISTER >>

Read More >>

Earn Your NAR Green Designation – FREE Training Sep. 17–18

Stand out with specialized knowledge in energy-efficient, sustainable homes! Join us for a FREE two-day NAR Green Designation Training on September 17–18, 9am – 4:30pm, at CCAR in Walnut Creek. Learn how to help clients identify green features, access rebates and certifications, and market resource-efficient homes.

Day one focuses on The Resource-Efficient Home, covering retrofits, remodels, renovations, and new home construction.

Day two centers on Representing Buyers and Sellers of Resource-Efficient Homes, with practical strategies for marketing and advocacy.

Attendees must complete both full days to earn the NAR Green Designation.

REGISTER >>

Read More >>

ETHICS CORNER:

Code of Ethics Article 15

Article 15: REALTORS® shall not knowingly or recklessly make false or misleading statements about other real estate professionals, their businesses, or their business practices. This includes not knowingly or recklessly publishing, repeating, retransmitting, or republishing false or misleading statements made by others.
Code of Ethics  >>

Upcoming Paragon Changes – Effective Aug. 25

Beginning Aug. 25, several enhancements will be introduced in Paragon to improve search functionality and ensure more accurate listing input. 

Key Updates:
District/Neighborhood/Sub Field Requirement:
This field, currently required for Residential and Lease Rental listings, will now be required for all property classes to ensure uniform data entry.

New Building Type Option:
A new option, “Detached Leased Land,” will be added to the Residential property class under Building Type.

New Utility on Site (Features) Option:
For the Lots and Land property class, “Septic System” will be added to the Utility on Site features category.

New Terms (Features) Option
A new entry, “Potential Loan Rate Buydown,” will be added under the Terms feature category.

 

Upcoming MLS Rule Changes – Effective September 24

On September 24, several important updates to the MLS Rules will take effect, reflecting the July revisions from C.A.R.’s model MLS rules. These updates are being made to bring California’s rules into alignment with recent policy changes adopted by the National Association of REALTORS® (NAR).

The upcoming revisions include:

  • Seller Options Policy Compliance: Updates will ensure compliance with NAR’s Multiple Listing Options for Sellers Policy. Most changes are mandatory for MLSs, though the option to incorporate Delayed Marketing Exempt Listings remains optional.
  • IDX and VOW Rule Updates: Revisions will address new NAR requirements on the co-mingling of MLS and non-MLS data, as approved by the NAR Board of Directors at the 2025 Midyear Meeting. These changes are mandatory.
  • Other Updates:
    • Section 5.1.4 (Book Fees) will be removed, as MLSs no longer produce physical listing books.
    • Section 7.20 (Auction Listings) will be revised to eliminate an inaccurate reference and clarify the definition of a reserve auction.

These revisions are designed to ensure consistency, compliance, and clarity across MLS operations statewide while aligning with national policy.

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District 5 Rubenstein – Aug 25

by

Matt Rubenstein masthead + link to email

Strategies to Help You Win More Clients, Close More Sales

Dear Friends and Colleagues,

Our local real estate market is evolving fast — inventory is rising, prices are hitting record highs, and industry rules continue to change. For Realtors, this means one thing: opportunity for those who are ready to adapt, lead, and capture market share.

That’s why we’ve created this special collection of targeted, opportunity-driven articles — each paired with powerful MLS product solutions designed to give you a measurable edge. These tools are industry-leading resources that can help you streamline workflows, deliver data-driven insights, and provide the kind of client experience that wins repeat and referral business.

Here, you’ll find strategies to help you:

  • Stand out in a crowded market and secure more listings, even as inventory surges — and see how MLS tools like Cloud CMA and ListHub can maximize exposure.

  • Guide buyers through high-price environments using proven financing and negotiation strategies — backed by MLS solutions such as RatePlug and Down Payment Resource.

  • Unlock homeownership for first-time buyers with creative, affordability-focused solutions — supported by tools like RentSpree and RPR Buyer Reports.

  • Leverage forecasts and data to position yourself as the go-to expert in your farm area — using MLS-powered market analytics to lead the conversation.

Each article blends market insights, practical, step-by-step tactics, and specific MLS product recommendations so you can put ideas into action immediately with the right technology at your fingertips.

Whether you’ve been in the business for six months or twenty years, these strategies — combined with the great value of your MLS benefits — will help you sharpen your competitive edge in 2025 and beyond.

Sincerely,

Matt

CCAR Product Solutions For All Your Business Challenges

MLS Products And Services

The information provided here is for educational purposes only, aligning MLS tools with potential business strategies. Members should consult with their broker, legal counsel, and other qualified professionals before implementing these solutions.

photo of houses and urban buildings

Stand Out by Leveraging Surging Inventory

The Contra Costa housing market is buzzing with activity. In the past year, active listings have surged by nearly 90%, creating a market where buyers have more choices — but so do sellers when it comes to selecting an agent. This environment rewards the Realtor who is both nimble and strategic.

For newer agents, now is the time to align with seasoned partners. Luxury specialists should take advantage of tools like virtual staging to make listings pop online, particularly for relocation buyers coming from San Francisco or Silicon Valley. And if you focus on buyers, weekly “Top 5 New Listings” updates in your farm area keep you top-of-mind.

 

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Proximity to BART and commuter-friendly neighborhoods remain powerful selling points for relocation clients seeking a blend of affordability and accessibility.

Recommendations:

  • Craft neighborhood-specific listing descriptions with local keywords for SEO.
  • Implement a 15-minute lead response rule — a fast callback can win you a client before the competition.
  • Use geo-targeted social ads to zero in on your ideal client demographic.

Start now: Choose one micro-market and commit to saturating it with weekly online and offline marketing for the next 90 days.

MLS Product Solutions:

  • Cloud CMA – Create compelling, data-rich CMA reports to win listings and differentiate from competitors.
  • RPR (Realtors Property Resource) – Pull detailed neighborhood data, school info, and commuter stats for relocation buyers.
  • Matterport / Virtual Tour Café – Offer immersive virtual tours and staging to make listings pop for remote buyers.
  • ListHub – Expand listing exposure beyond MLS to targeted national and niche websites.

View MLS Products & Services brochure to access product information.

Creative Solutions For First-Time Buyers

With just 15% of California households able to afford the median-priced home, first-time buyers face one of the toughest markets in decades. But for the resourceful Realtor, this is also an opportunity to shine.

Creative financing is key. Mortgage-savvy agents can layer down payment assistance programs with interest rate buydowns to create a feasible path to ownership… 

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Hosting casual “Homebuying 101” events at a local brewery or coffee shop can break down barriers and attract young professionals. For multi-generational buyers, identifying properties with ADUs or separate living spaces can make a home purchase financially viable.

Local down payment assistance programs in Contra Costa County and the City of Concord are often underutilized — positioning yourself as the go-to resource for these tools can instantly set you apart.

Recommendations:

  • Keep a current database of all assistance programs and eligibility details.
  • Partner with local nonprofits and lenders who specialize in first-time buyer products.
  • Share success stories to inspire and educate potential buyers.

Start Now: Create a downloadable “First-Time Buyer Roadmap” PDF and send it to every renter lead in your CRM.

CCAR Product Solutions:

  • Down Payment Resource – Showcase all available grants and loan programs.
  • RentSpree – Transition renters into buyers through streamlined application-to-purchase pathways.
  • RPR Buyer Tour Reports – Deliver polished, branded tour packets for first-time buyer showings.
  • Cloud CMA Buyer Tours – Present listings in a step-by-step roadmap.

View MLS Products & Services brochure to access product information.

Help Buyers Navigate Record High Prices

California’s median price for single family homes hit  $910,160 in April; condos/townhouses hit $670,000. While sticker shock is real, it doesn’t have to stall transactions. The Realtors who thrive in this climate are those who reframe the conversation from “too expensive” to “long-term value.”

For investors, this means highlighting rental yield and demand trends to prove a property’s income potential. Move-up buyers benefit from seeing “cost of waiting” scenarios that account for projected price and rate changes — data that can create urgency. First-time buyers may need a step-by-step path, starting with a modest home purchase and building equity over 3–5 years before moving up.

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Local insight is key here. Certain areas may still offer below-average prices with strong growth potential, giving you an edge when guiding budget-conscious buyers.

Recommendations:

  • Pre-qualify all buyers before showings to ensure they can move quickly.
  • Present multiple financing scenarios — buydowns, seller credits, and adjustable rates.
  • Use historical appreciation charts for neighborhood-specific education.
  • Maintain a roster of responsive lenders who can act fast when buyers are ready.

Start now: Develop a “Buy Now vs. Buy Later” comparison for three local listings and post it to your social channels to spark conversation.

MLS Product Solutions:

  • Down Payment Resource – Instantly match buyers to available assistance programs.
  • RatePlug – Embed real-time financing scenarios directly into listings.
  • Cloud MLX – Quickly search for price-advantaged submarkets and present in buyer meetings.
  • RPR Market Trends – Use neighborhood-level appreciation charts to educate clients.

View MLS Products & Services brochure to access product information.

Leverage C.A.R.’s 2025 Market Outlook

CAR’s forecast for 2025 is optimistic — a 10.5% increase in sales, 4.6% rise in prices, and slightly lower mortgage rates. These projections aren’t just interesting reading; they’re powerful business tools.

For listing agents, forecasts can motivate sellers to get on the market before competition heats up. Buyer agents can leverage these predictions to push pre-approvals now, ensuring clients are ready to act as soon as rates drop. In your farm areas, forecasts can be shared through newsletters or local Facebook groups, positioning you as a trusted source of forward-looking insight.

READ MORE

Recommendations:

  • Review forecasts quarterly and update your talking points accordingly.
  • Create easy-to-read visuals to make data approachable.
  • Encourage clients to contact you first with market-related questions.
  • Keep a list of rate-sensitive buyers to activate quickly.

Start Now: Film a short “2025 Market Playbook” video and post it to both Instagram and LinkedIn to educate and engage your sphere.

CCAR Product Solutions:

  • RPR Market Trends – Turn state and local projections into digestible visuals.
  • Cloud CMA “What’s My Home Worth?” Landing Pages – Capture seller leads before market shifts.
  • Remine – Build custom lists of homeowners likely to sell based on predictive data.
  • ListHub Reports – Show sellers where and how their property will be marketed.

View MLS Products & Services brochure to access product information.

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