Dear Friends and Colleagues,
As we close out the year, we want to thank you for your commitment to serving clients and communities across Contra Costa County and the Bay Area. This year brought meaningful change—both in the market and across our industry—and you met it with resilience and leadership.
The coming year will continue to reward Realtors® who lead with expertise, integrity, and vision. As your Association, we remain committed to supporting you with tools and resources that help you succeed in every market cycle.
We wish you a joyful holiday season and a healthy, prosperous year ahead.
Warm regards,
Valerie
Tech Doesn’t Have to Be Intimidating
You don’t need to be a tech expert to succeed in a high-tech world. Start small. Solve one problem at a time. Use tools already available through CCAR and CCAR MLS. AI and digital platforms are most powerful when they protect your time—so you can focus on conversations, counsel, and relationships.
For Tech Assistance Contact:
CCAR Membership Services
Tel: (925) 295-1270
Email: [email protected]
Redefine Your Value: From Deal Maker to Trusted Advisor
The real estate market—and the real estate profession itself—is at an inflection point. Moderating prices, longer decision cycles, changing compensation models, and rapid technology adoption are redefining what it means to be a successful Realtor®.
The future belongs to agents who combine high-touch guidance with high-tech efficiency, as the era of “easy leads” and purely transactional brokerage continues to fade, according to the 2026 Swanepoel Trends Report.
Moving Beyond a “Transactional” Approach A purely transactional business model focuses on processing deals—paperwork, access, and speed. Today, technology and integrated platforms can already handle much of that work. Transaction execution is no longer the differentiator; it’s the baseline.
What clients now value most is judgment, strategy, and advocacy—the hallmarks of a trusted advisor.
What Being an Advisor Really Means
Interpreting complex, hyper-local market data
Guiding clients through new compensation and representation structures
Providing strategic negotiation counsel
Managing risk and expectations
Educating clients, not just facilitating outcomes
Technology doesn’t replace the advisory role—it enables it.
The Naughty vs. Nice Guide
A Holiday Reality Check for Professional Behavior
CCAR ANNUAL SPONSORS
Platinum Partner, NAR Corporate Ally Program
CCAR is proud to be a RESO Platinum Certified MLS, the highest level of certification available.
