CCAR STRATEGIC PLAN
SUMMARY | 2025 – 2027
MISSION:
To positively impact the success of our members and support property rights in our communities.
VISION:
Advancing the success of our members and communities.
Elevate professionalism.
A. Professional Standards
Upholding the Code of Ethics to achieve the highest level of professional conduct, while collaborating with C.A.R. services.
B. Education
Providing quality, relevant, accessible education through all available resources.
C. Expertise
Positioning CCAR leaders, staff, and members as subject matter experts on real estate.
• Professional Standards
• Grievance
• Forms
Identify and develop REALTOR® leaders.
A. Leadership Development
Investing in the next generation of visionary leaders.
B. Diversification and Expansion
Sustaining our financial well-being and maintaining the growth of membership.
C. Involvement and Communication
Facilitating the visibility of CCAR and its leadership through active participation and transparent, strategic communications.
D. Inclusion, Diversity, Equity and Action – (I.D.E.A.)
Building a leadership foundation on inclusion, diversity, equity, and meaningful lasting change.
• Election/Leadership
• YPN
Maintain the forefront of innovative technology, while optimizing products and services.
A. Technology Applications
Exploring, reviewing and implementing products and services that will benefit our membership.
B. Collaboration
Working and growing with new and existing partners to enhance membership value.
C. Monetize Opportunities
Seeking new avenues for creating income streams.
• MLS & Technology
• MMG
Advocate for property rights, housing, and the ability to successfully transact business.
A. Member Mobilization
Activating membership when engaging with municipalities to educate on issues, and to continue strengthening relationships with elected officials.
B. Coalitions
Participating with organizations that share an interest in our mission and advocacy goals.
C. REALTOR® Action Fund (RAF)
Increasing membership participation and awareness.
• LGR
• LCRC
Advance property ownership, the value of CCAR, and serve as the leading resource for the real estate industry.
A. Member Outreach
Engaging members through meaningful connections and opportunities in organized real estate.
B. Community Outreach
Leveraging the contributions of REALTORS® to serve our communities through individual and charitable efforts.
C. Media Outreach
Promoting the image and value of REALTORS®, property ownership, and the value of CCAR membership through traditional and social media channels.
• Affiliate & Events
• Helping Hands
Platinum Partner, NAR Corporate Ally Program
CCAR is proud to be a RESO Platinum Certified MLS, the highest level of certification available.
