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CONTRA COSTA ASSOCIATION OF REALTORS®
WEEKLY NEWSLETTER    |    MARCH 24, 2026
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Top News

•  Now Accepting 2027 CCAR BOD Applications 
•  CCAR YPN Lunch & Learn – Apr. 2
•  Title Fraud Rising in CA – What to Know
•  Featured Course: Lead Generation in 2026 – Mar. 30
•  Quick Tips For Using AI in Your Business
•  Register to Vote By May 18
•  WCR Marketing Mastery with Anthony Young – Mar. 27
•  WCR Coffee & Networking – Apr. 1

MLS Updates

•  Coming Soon Status Update – Mar. 30
•  REALTOR® Optimized Laptops For Sale


All laptops purchased from CCAR come with a 2-year warranty, data transfer, and RE setup included.
  • Lenovo IdeaPad Slim 3 – $850.36 >>
  • LG Gram 17 – Ai Ready – $1,845.36  >>

    Online Continuing Education

Upcoming Education

Wed, Mar.  |  9:00am – 10:00am
Commercial: Advanced RPR Commercial

Wed, Mar.  |  10:00am – 11:00am
Broker Power Hour: Turning AI Into Business Results

Wed, Mar.  |  10:00am – 12:00pm
C.A.R. Member Resource Showcase

Wed, Mar.  |  1:00pm – 2:00pm
Video Content Deep Dive

Thu, Mar. 26  |  8:00am – 9:00am
RentSpree: The Digital Guardrail to Secure Your Business & Clients

Thu, Mar. 26  |  11:00am – 11:30am
Mobile MLS: EasyCMA

Thu, Mar. 26  |  2:00pm – 4:00pm
Transactions: Intro to zipform with CCAR

Fri, Mar. 27  |  7:00am – 7:30am
Transact: Create a Transaction

Mon, Mar. 30  |  10:00am – 12:00am
Lead Generation in 2026: What Top Agents & Teams are Doing Different

Mon, Mar. 30  |  2:00pm – 4:00pm
Intro to RPR®: Your 1-Stop Shop for Real Estate with CCAR

Tue, Mar. 31  |  10:00am – 11:00am
Cloud CMA: Getting Started

Tue, Mar. 31  |  2:00pm – 3:00pm
dotloop: Basic Training

Wed, Apr 1  |  2:00pm – 4:00pm
MLS: Intro to Paragon MLS with CCAR

Wed, Apr 1  |  6:00pm – 6:45pm
RealScout Basic Training

Thu, Apr. 2  |  8:30am – 9:30am
Realtor.com®- Free Tools, Reporting & Resources

Thu, Apr. 2  |  9:00am – 12:00pm
Commercial: CBA’s Navigating Real Estate Financing

Fri, Apr. 3  |  9:30am – 12:30pm
DRE License Renewal Crash Course (Virtual)



 

OnlineEd Offers CA Salespersons
A Fast Track to Becoming Brokers

California Salespersons now have a new path to becoming Brokers with OnlineEd’s fully interactive, online courses. These textbook-free courses are designed to be mobile-friendly and comprehensive, offering a convenient way to advance to a Broker Licensee.
REGISTER NOW >>

 Online Continuing Education

Visit the CCAR Calendar to view/register for additional online training opportunities.

REALTOR® ACTION FUND (RAF)

The RAF supports political activities at the local, state, and national levels. It gives REALTORS® the financial resources needed to advocate for policies which protect property rights and REALTORS®​ ability to effectively conduct their business.

 






Contribute Today >>

FEATURED COURSE: Lead Generation in 2026 –
What Top Agents & Teams are Doing Differently

Mon, Mar. 30  |  10am  |   Zoom
The rules of lead generation have changed—are you keeping up? Join this exclusive webinar to learn how today’s top real estate agents and teams are using proven strategies and platforms like Realtor.com to connect with serious buyers and build consistent, scalable pipelines. Walk away with practical tactics you can implement right away to stay competitive in any market.
Read More and Register >>

Quick Tips for Using AI in Your Business

  • AI-altered images in real estate advertising must be disclosed, especially for changes like virtual staging or object removal.
  • Chatbots must disclose their artificial identity when there is any potential to mislead, and they cannot perform licensed real estate activities without proper oversight.
  • AI-generated property descriptions should only be used as drafts and must be carefully reviewed to avoid inaccuracies, misrepresentation, or fair housing violations.
  • AI should not be relied on for legal advice or business practices, as it may produce inaccurate or outdated information; professional guidance is still necessary.
  • Using AI-generated content that includes celebrities, or third-party intellectual property can lead to copyright or publicity rights violations, so safer alternatives like licensed stock content are recommended.
  • AI-driven decision tools, such as tenant screening or lead scoring systems, must be monitored to prevent biased or discriminatory outcomes and ensure compliance with fair housing laws.
  • AI pricing algorithms carry antitrust risks under California law, and agents should consult legal counsel before using them.
  • AI is increasingly used in scams, including fake listings and deepfake voice fraud, making verification and vigilance essential in transactions.
  • Agents and brokers remain legally responsible for their actions and cannot use AI as a defense against liability.
  • AI tools or robots interacting with clients must be treated like unlicensed assistants and cannot engage in activities that require a real estate license.

Read More on car.org >>

Now Accepting Applications: 2027 CCAR Board of Directors

As part of the nation’s largest trade association, the Contra Costa Association of REALTORS® (CCAR) has a proud legacy of service. For decades, thousands of members have contributed their time and talents to this great Association. Serving as a CCAR Director is your opportunity to carry that tradition forward and help guide our future.

The election for the 2027 Board of Directors begins June 15, 2026 — apply now to get your name on the ballot!

Applications and signed position descriptions are due by 5pm on Tuesday, April 14th.

Ready to Lead? Complete an Application >>

CCAR YPN: Timeless Systems, Modern Strategies – Apr. 2

Join CCAR YPN on Thu, Apr. 2 from noon – 3:00pm at the Don Tatzin Community Hall to hear from three highly successful agents who have built strong, sustainable businesses by combining proven systems with modern tools and strategies. Each speaker brings a different approach and perspective, offering practical insights you can actually use in today’s market.

This triple threat panel features:
• Joe Kehrig, Kehrig Real Estate Team
• Lynda Dimond, The Dimond Team
• Jorge Martinez, eXp Realty.

YPN Lunch & Learn events are all about sharing what works, sparking new ideas, and helping you take your business to the next level. Come ready to learn, connect, and leave inspired. Registration is $25 and includes lunch and refreshments.

PURCHASE TICKETS >>

Read More >>

Title Fraud is Rising in CA – What to Know

Title fraud, also known as deed theft, is an increasingly serious issue in California—especially in high-value urban and suburban areas. Although still less common than other crimes, it is growing quickly, with scammers often targeting vacant land, rental properties, and homes with significant equity. Fraudsters typically forge documents to transfer ownership, then sell the property or take out loans against it, leaving homeowners unaware for months. In fact, 62% of real estate professionals reported encountering title fraud in 2025. California’s high-equity housing market makes it a prime target, but homeowners can help protect themselves by monitoring records through their County Recorder’s office or signing up for local deed alert services.

C.A.R.: THE RISE OF TITLE PIRACY >>
NAR: UNDERSTANDING TITLE FRAUD >>
DATA SECURITY BEST PRACTICES >>
REALTOR® SAFETY NETWORK >>
REALTOR® SAFETY ARTICLES >>

Read More >>

Are You and Your Clients Registered to Vote?

Residents must be registered by May 18th to vote in June.
Register to Vote >>

Women’s Council of REALTORS Upcoming Events

March 27  |  11:00am – 2:00pm  |   Register >>

April 1  |  10:00am  |   Register >>

Coming Soon Status Update – Effective March 30, 2026

Preserving your seller’s choice in how they want to market their property is a priority for CCAR MLS. Effective March 30, the Coming Soon Status can be syndicated. Based on your client’s preference, you will have control over whether Coming Soon listings are syndicated out of the MLS via the Internet Site (Yes/No) and related fields at the time of listing entry. Agents are reminded that the distribution of Coming Soon listings must be in alignment with their broker’s policies and/or their client’s instructions.

  • Existing Coming Soon Listings: Will default to Internet Site = No (not syndicated). To enable syndication, update the applicable fields to Yes and select the appropriate distribution options (e.g., “Yes-All Sites, Full address”).
  • New Coming Soon Listings: Select your syndication options at the time of entry, consistent with your broker’s policies and your client’s direction.

The MLS Rules will be updated accordingly to reflect this change. This update provides greater flexibility to align with your client’s preferences.

Read Rules Changes Here >>

Frequently Asked Questions:
1. What triggers MLS rules? A signed exclusive listing agreement triggers MLS rules. Without a fully executed agreement, MLS requirements do not apply.

2. When must a listing be submitted to the MLS? Listings must be submitted to the MLS within three (3) days of the listing agreement’s effective date. If a listing is publicly marketed before being entered into the MLS, Clear Cooperation requirements are triggered, and the listing must be submitted within one (1) business day.

Read More FAQ’s Here >>

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Walnut Creek, CA 94596


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